Amber Neely
Target has become the first retailer to offer curbside pickup through CarPlay, making your Target run even easier.
On Thursday, Target announced that it has now added CarPlay integration into the Target App. The feature is available for both Drive Up and Pickup services.
Customers must make a Drive Up or Pickup order via the Target app to use the CarPlay feature. Once connected to CarPlay, the Target app will automatically display the Target store where the purchase was made on the car display.
Then, shoppers can view order details, get directions to the store via Apple Maps, and notify the store once they have arrived in their Drive Up parking space.
In addition to CarPlay integration, Target has recently added the ability to initiate returns and create Starbucks orders via the Target App.
Target has been Apple's willing partner for some time now. Starting in 2021, Target doubled its Apple retail presence in many of its stores. In 2023, the company announced its plans to continue the partnership further.
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4 Comments
I usually do Drive Up ordering at Target several times a month. I’ll be checking this feature out soon, I’m sure. It could be handy having CarPlay integration. I’m looking forward to trying it out and I’m hopeful it will be a good experience.
Very cool. More of this, please!
Every other shopping and restaurant app needs this feature asap now. Brilliant.
I need McDonald's to do this for my iced tea too. McDonalds has its iPhone app which has too many steps and requires you to keep looking at your phone, but they should have a simple CarPlay app to prevent accidents.