Tim Cook and Deirdre O'Brien are in Tokyo for the reopening of Apple Ginza, which saw crowds queuing up to buy the new iPhone 17 range.

Cook has been in Tokyo for several days, travelling there after meeting fans as the iPhone 17 went on sale in New York's Apple Fifth Avenue. Now he's been posting on social media about the response of customers to the reopened store.

At the same time, Apple has released photos of the reopening, showing the street outside the store being as packed as the inside.

Crowd with smartphones gathers outside an Apple store, capturing a moment as several employees greet them from the entrance.

Tim Cook being mobbed by fans outside the new Apple Ginza — image credit: Apple

As ever, Tim Cook was joined by Deirdre O'Brien, Apple's head of retail.

A group of people in blue shirts, smiling and clapping, stand outside a glass building entrance with two individuals waving in the center.

Deirdre O'Brien (left) and Tim Cook open the doors of Apple Ginza — image credit: Apple

Just before the doors were opened, the sidewalks on either side of this corner building were jammed with people waiting to see the new store.

Large crowd gathers outside a modern Apple store on a sunny day, with employees visible through large windows on the second floor above.

Both sides of this corner store were jammed with customers — image credit: Apple

The first customers were presented with an exclusive Apple Gift Card, solely for use in this specific store.

Note the woman on the right wearing a top with an old-style Apple logo on it. Throughout the photos of the opening, there are many signs of just how long customers have been Apple fans.

Four smiling people hold Apple-branded boxes, with two wearing rainbow-themed shirts, standing indoors against a window with blinds.

Customers also got an exclusive Apple Ginza gift card — image credit: Apple

The store looks small in this shot, but Apple has several floors in the new building. And it's also a lot bigger than the temporary Apple Ginza, a more boutique store that Apple has operated while this original location was being demolished and rebuilt.

All of these people, and only two tore themselves away to look at the camera.

Crowded tech store with people browsing products, looking at phones, and interacting with displays. Bright, natural lighting and wooden interior elements create an inviting atmosphere.

Inside the reopened Apple Ginza — image credit: Apple

Another customer wears an old Apple logo.

People in a tech store interacting with smartphones on display, wearing casual clothes, surrounded by wooden decor and tech accessories.

The newest Apple technology alongside one of its oldest logos — image credit: Apple

While Tim Cook last visited Japan in 2022, he tweeted more about Apple Ginza and its staff during a 2019 trip.