Major League Soccer fans will be able to enjoy even more game highlights as part of the Walmart Saturday Showdown, debuting on Apple TV in February 2026.
Apple's push for sports-related programming continues, as the iPhone maker has now promised additional Major League Soccer content. Throughout 2026, Apple TV subscribers in the United States will be able to watch MLS games for free, with select games highlighted as part of Sunday Night Soccer.
Starting February 21, MLS fans will get to enjoy even more soccer content over the weekend, with Walmart Saturday Showdown games coming to Apple's streaming service.
Content for the new programming block will be filmed with iPhones, as part of Apple's long-standing Shot on iPhone campaign. Apple hardware will be utilized to capture matches and fan interactions. Highlights from matches will be available on Walmart's platform, in addition to Apple TV.
To promote the 2026 season and the World Cup in February, MLS has debuted a promotional video dubbed "The Call." It's a social-first campaign, offering players an invitation to view MLS content. The ad features renowned athletes and players, the likes of Magic Johnson, Diego Luna, Matt Freese, and others.
Additional marketing efforts include a promotional video for the existing Sunday Night Soccer. The ad features a family on a couch, intently watching Major League Soccer games on Apple TV. National campaigns for MLS content will be amplified by participating clubs and partners as well.
In terms of production changes affecting regular MLS season content, all pre-game, half-time, and post-game content will be produced on-site, in both English and Spanish. Previously, content for these segments was produced remotely.
Apple has also announced a deal with EverPass, which will now have Apple Sports properties streaming in its commercial establishments across the United States.
Overall, Apple remains dedicated to sports-related content, as is evident by the company's recent announcements and properties.
Along with MLS and MLB games, Formula 1 races are available for free to Apple TV subscribers in the United States. Apple has also had success with the "F1" movie, and there's even talk of a possible sequel.
