Famed investor Warren Buffett has been regularly selling off Apple stock, but now believes he should have held onto it — even if he wouldn't buy more right now.
Buffett's Berkshire Hathaway firmed most recently sold Apple stocks in February 2026, in what has been a series of sell-offs. Speaking to CNBC, the investor implied that was a mistake, even if he remains sanguine about it.
"I sold it too soon, but I bought it even sooner, so yeah," he said, "I think we've made over $100 billion in that pre-tax."
Plus he can afford to be relaxed about selling off some stocks because "Apple is still our largest single investment."
"It's remarkable, it's better than any business we own outright," he said. "Tim Cook [is] a fantastic manager, and he's a good guy, and somehow he gets along with everybody in the world."
Warren Buffett has said the same thing about Cook before, specifically calling him "one of the best managers in the world."
He's also singled out the iPhone as being an extraordinary product, and repeated that in this latest interview. "Just think of something that is as useful as as the [iPhone] is," he said.
Buffett did add that Cook could not have done what Steve Jobs in creating Apple. But he argues that Cook has done better job with what Jobs left him than Jobs himself could ever have done.
Given this, Buffett was asked about whether he'd buy Apple again. "It's not impossible that Apple would get to a price [where we would]," he said.
"We would buy a lot of it," he continued, "but not in this market."
While he didn't go into any further detail, Buffett is presumably thinking of how volatile technology stocks have been since Trump introduced random tariffs. As well as how those change on a whim, it also means Apple is having to invest to minimize their impact.
