Amazon has started shipping the Fire TV Cube, a media player aiming at the Apple TV 4K. But, can it bring as much to the table as Apple's device does, for just a little bit less money?

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Apple clung on to second place in Brand Finance's "U.S. 500 2018," ranking the most valuable U.S. brands, but saw itself eclipsed by a new leader -- Amazon.

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The Echo Spot is undeniably a cool product, but without YouTube it's hard to justify over a regular Echo, except for people with security cameras or those wanting the world's best alarm clock.

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The Echo Spot is Amazon's second smartspeaker with a built-in screen and occupies a unique space in the Echo ecosystem, especially for people with an assortment of smarthome accessories.

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Amazon on Thursday revealed the Fire TV Cube, its latest media streamer, poised to intensify competition with the Apple TV 4K.

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An Oregon family's Amazon Echo recorded household audio and sent it to an employee of the family's husband, something Amazon blamed on a rare bug that it intends to fix. [Updated with additional Amazon explanation]

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In a smart speaker marketshare leaderboard not yet cracked by Apple's HomePod, Google has overtaken Amazon according to new research data.

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Apple may have shipped just 600,000 HomePods during the March quarter, according to an estimate published on Thursday, giving it 6 percent of the fledgling smart speaker market.

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Amazon seeks to widen its smart speaker lead with a new product intended for children's use, that comes pre-packed with parental controls, and access to some of Amazon's subscription services included in the purchase price.

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Apple now has a customer base of more than 250 million paid subscriptions across its Services offerings of Apple Music, iCloud and App Store continuing payments. Viewed against Amazon's recent announcement of 100 million Prime members, that figure is substantial. But Apple is also adding around 30 million new subscriptions every quarter.

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Major U.S. home builder Lennar, along with other regional home builders, has partnered with Amazon to install multiple Echo microphones into new housing together with Alexa-controlled light switches, thermostats and even door locks that grant access to Amazon delivery workers--creating a wider threat of Facebook-style corporate surveillance and invasions of privacy.

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This week on the AppleInsider podcast, Victor and Mike talk about whether or not sales are soft for the HomePod, and what Apple could do about it, as well as Zuckerberg's appearance in DC.

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Every year, several companies--most notoriously Google--float various unfunny, excessively long dad jokes on April Fools Day. But rather than waste your time detailing these latest flat attempts at humor in tech, why not take a moment on April 1 to take a look at the really foolish stuff the tech media serves up virtually every day?

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Amazon is taking 20 percent or more off select Alexa-enabled devices today only in honor of its top-ranking spot in Harris Poll's corporate reputation survey.

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Perhaps explaining Apple's rush to air original TV shows, internal Amazon documents claim that the retailer's own ventures into TV managed to pull in some 5 million Prime subscribers between late 2014 and early 2017.

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In the annual poll that measures the reputations of various major companies, Apple has dropped all the way to 29th, after years in the top five.

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Amazon may be preparing to build a second headquarters, pitting various cities against each other with the promise of staggering amounts of new jobs -- but that doesn't mean the jobs of its current corporate employees are necessarily safe.

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Amazon has expanded the usability of its Alexa calling and messaging via the Alexa app to tablets, allowing iPad owners to be able to make and receive free calls to and from friends and family members who own an Echo device from the retailer's growing range.

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In an attempt to stay one step ahead of the virtual assistant competition, like Apple and Google, Amazon recently released a new feature that allows users to ask multiple questions in succession without repeating the "Alexa" wake word.

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Reports of a strange error from owners of Amazon's Echo device range have surfaced, claiming the Alexa digital assistant is making an odd 'laugh' sound at random times, with the noises sometimes made without any verbal prompts, commands, or external forces interacting with the voice-activated speakers.

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