Following the public release of its operating systems on Monday, Apple has recommenced the beta testing process, starting with the first developer betas for iOS 12.3 and tvOS 12.3, as well as one for the third-generation Apple TV.
Apple has to push its Apple TV+ service onto platforms outside of its ecosystem in order to gain a large-enough audience to be worthwhile, comments by Roku CEO Anthony Wood suggests, with the decision to offer an app for smart TVs and rival streaming platforms a way for Apple to work around the Apple TV set-top box's small market share.
On this special episode of the AppleInsider Podcast, Daniel Eran Dilger joins us from Cupertino to talk about the announcements made at Apple's Services-centric March 25th event, where Apple News+, Apple Card, Apple Arcade, and Apple TV+ were all on display.
More analysts have passed judgment on the new services Apple launched during Monday's "It's show time" event, with Macquarie and UBS both highlighting the relative lack of surprises from what was speculated in the time before the event took place.
Analysts have started to issue their verdict on Monday's Apple event, with JP Morgan and Cowen believing the new offerings are generally a positive thing for the iPhone maker's Services business, but at the same time suggesting Apple could have gone a lot further in detailing what to expect with Apple TV+.
Apple is hoping to encourage more kids to learn to program via one of its Apple TV+ shows, extending its existing Swift-based coding curriculum by having a Sesame Street-themed show teaching the fundamentals program design and creation.
Apple is opening its new Apple TV experience to new audiences by expanding the device range it will be available on, with a selection of smart TVs and set-top boxes from third-party device producers set to offer the new version of the app in the coming months.
After two years of buildup, Apple CEO Tim Cook has announced what he called a "sneak peek" of the programming that his company's content service will include. The new service is to be called Apple TV+, but no pricing or confirmed start date was revealed.
Apple has opened the "It's show time" Apple News and video event with a special animated introduction, one that highlights all of the important ad campaigns and products that the company has produced over the years in a fast-paced movie-style preroll.
Drumming up publicity for Monday's press event, which starts at 10 a.m. Pacific, Apple is already running a purported "livestream" from the Steve Jobs Theater at Apple Park, usually showing little more than a empty stage.
Apple's "TV" app — the locus of the video platform set to be announced on Monday — may sell subscriptions to outside services like HBO and Showtime at a cost of $9.99 apiece, a report suggested on Sunday.
Days before Apple is expected to lift the veil on a hotly anticipated streaming video service, a report on Friday offers a few behind-the-scenes tidbits from the company's Hollywood partners, including speculation that distribution plans for the product may not be finalized.
Media companies that have signed up to offer their services through Apple's soon-to-launch video service are apparently still in the dark about what exactly Apple will reveal, JP Morgan claims, but apparently the amount Apple will pay will be on a par with other similar services.