Tim Cook, Eddy Cue, and Sam Altman hobnob at annual Sun Valley media retreat

Apple's Tim Cook and Eddy Cue have returned to the annual Allen & Company Sun Valley retreat, known for being where billionaires make significant deals.

Tim Cook is a regular at the annual week-long retreat in Idaho, and presumably apart from the COVID years, has been at each one since 2011. Eddy Cue, Apple's senior vice president of Services, began attending in 2013, but it was apparently in 2018 and then in 2019 when the pair discussed deals for Apple TV+.

It was at a Sun Valley week that Jeff Bezos initiated his buying of the Washington Post. It was also there that Disney made the deal that landed them ABC, which upon retrospect hasn't served them all that well in the long run.

Then it was also there, at this retreat for billionaires, that Disney CEO Bob Iger criticized writers for striking to get paid. Some weren't striking to get better pay, they were striking to get paid at all.

That comment from Iger was tone-deaf, but it was also rare. Usually there is no word from the attendees of Sun Valley.

So we are not going to learn what Tim Cook and Eddy Cue are there to discuss, if they're even there to discuss anything. Cue waved to the press as he arrived, while Tim Cook gave journalists a peace sign.

Eddy Cue at Sun Valley 2024 (Source: Kevork Djansezian/Getty Images)

What we can know is that they must have a lot to say to one particular attendee. For Sam Altman from OpenAI has been spotted at the retreat this year, arriving on a golf cart.

According to Entrepreneur, Bob Iger is back, and the many other notable people range from Paramount's Shari Redstone, to former Activision Blizzard CEO Bobby Kotick, and New England Patriots owner Robert Kraft.