How Apple's logo started out as the 'most expensive,' and became the most iconic

From its very first beginnings as an over-elaborate illustration, to its familiar and distinctive shape today, Apple's logo has reflected its company's aims from the start.

William Gallagher 4 years ago 6

Steve Jobs Atari application pulled from auction after authentication controversy

An auction of rare Apple memorabilia has concluded, but with its expected highlight of a Steve Jobs Atari application being withdrawn following doubts surrounding its provenance.

William Gallagher 4 years ago 13

Steve Jobs wasn't a good engineer, had to learn communication & sales says Wozniak

Steve Jobs wasn't a natural leader at marketing and communications, and had to learn it because he wasn't a good engineer, Apple co-founder Steve Wozniak claims in a new interview.

Malcolm Owen 4 years ago 26

Steve Jobs and Apple auction includes rare memorabilia, autographs, computers

A new auction with 41 Apple-dedicated lots has opened with everything from an autographed Apple II to various Steve Jobs business cards.

Wesley Hilliard 4 years ago 5

Battle of the super yachts: Jeff Bezos' Y721 versus Steve Jobs' 'Venus'

The spotlight is on Jeff Bezos' $500 million super yacht because it'll require the disassembly of a historic bridge. Here's how the Amazon founder's vessel compares to the yacht built for Steve Jobs.

Mike Peterson 4 years ago 40

A rare 1979 Steve Jobs business card is up for auction in mid-February

A 1979 business card for Steve Jobs, Vice President Operations at Apple, is going up for auction in mid-February with bids ending on March 17.

Wesley Hilliard 4 years ago 2

Apple got tablets right, and created a whole new market with the iPad 12 years ago today

Today's iPad and iPad Pro are vastly faster and gigantically more capable than the original, but still recognizably the same device that Steve Jobs unveiled on January 27, 2010.

William Gallagher 4 years ago 81

Bob Iger says Apple & Disney would have merged if Steve Jobs was alive

Former Disney CEO Bog Iger says that he never spoke with Steve Jobs about a potential merger of Apple and Disney, but he believes the deal likely would have "gotten there."

Mike Peterson 4 years ago 44

Rare Apple-I computer going up for auction with $200,000 starting bid

A rare Apple-I computer is going up for sale at a small California auction house later in November with a starting bid of $200,000.

Mike Peterson 4 years ago 1

Apple's iPod was one of the biggest risks the company ever took

Tony Fadell says that the iconic iPod was a giant risk for Apple to take, but Steve Jobs had promised that Apple would "go the distance" on the product's lineup and future.

Mike Peterson 4 years ago 15

Apple's PowerBook reinvented the laptop thirty years ago

On October 21, 1991, Apple launched the PowerBook and every other laptop and notebook computer from that day forward to today's MacBook Pro was changed because of it.

William Gallagher 4 years ago 16

Apple Newton VideoPad prototype axed by Steve Jobs heads to auction block

A previously unseen Apple VideoPad 2, a video-centric companion to the MessagePad from the late '90s, headlines an auction of rare Apple devices in November.

William Gallagher 4 years ago 4

Apple posts 'Celebrating Steve' special to YouTube

Apple commemorated the 10th anniversary of Steve Jobs' passing with a short film that traces the late tech guru's life and impact on the world. The special is now available on the company's YouTube channel.

AppleInsider Staff 4 years ago 3

Steve Jobs wanted Dell to license Mac OS

Tuesday is the 10th anniversary of Steve Jobs' passing and industry heavyweights are sharing stories about the late tech guru, with one tidbit from Michael Dell revealing a potential deal that could have reshaped history.

AppleInsider Staff 4 years ago 50

Apple CEO Tim Cook pens letter in remembrance of Steve Jobs

To commemorate the 10th anniversary of Steve Jobs' death, Apple CEO Tim Cook on Tuesday penned a personal remembrance of the late tech guru that was shared in a letter to employees.

AppleInsider Staff 4 years ago 9

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