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Imminent arrival of HDR iTunes Store content reaffirmed in new code findings

Expectations of high dynamic range (HDR) support in the iTunes Store — and on a fifth-generation Apple TV — were reinforced on Thursday with the discovery of yet more code referring to the technology.

An Apple system daemon, "itunesstored," now uses the term "has HDR" in multiple lines of code, Brazilian developer Guilherme Rambo noted on Thursday. HDR standards like Dolby Vision expand the colors and contrast possible in video.

It's not yet clear whether the code is from the iOS 11 beta, leaked HomePod firmware, or elsewhere.

References to 4K and HDR were found in iTunes as far back as July, when people discovered that some movies listed in their purchase histories included a "4K, HDR" tag. The company is presumably upgrading the iTunes library to support a fifth-generation Apple TV, which should premiere at a Sept. 12 press event alongside new iPhones.

Despite offering features like Siri and a range of apps, the Apple TV has lagged behind other streaming devices in support for modern video standards. Even Google's $69 Chromecast Ultra offers 4K and HDR, whereas the fourth-generation Apple TV — released in 2015 — is limited to its predecessor's standard 1080p.

The new Apple TV should support both Dolby Vision and 10-bit HDR, making it compatible with a wide range of TV sets. Apple may still be fighting with movie studios over the price of 4K iTunes movies.



6 Comments

bj429441 9 Years · 1 comment

Is there any reason to believe that the iPhone Edition or even iPhone 8 will support HDR/Dolby Vision? OLED screens should be able to support the standards and the wide color gamut displays on the iPhone 7 and up can theoretically display HDR content, if I’m not mistaken. 

Scot1 7 Years · 126 comments

 I’m happy to see that Apple is finally catching up with some of the other streaming service providers.

Looking forward to the new Apple TV

SpamSandwich 19 Years · 32917 comments

bj429441 said:
Is there any reason to believe that the iPhone Edition or even iPhone 8 will support HDR/Dolby Vision? OLED screens should be able to support the standards and the wide color gamut displays on the iPhone 7 and up can theoretically display HDR content, if I’m not mistaken. 

Probably a good guess.

Soli 9 Years · 9981 comments

. . .
https://www.youtube.com/watch?v=0G8XH4WDxP4