03/18/2015, 03:03 pm
BMW's research and development head said on Wednesday that there are obstacles to collaborating with Apple beyond integrating iPhone support into vehicles, but did not completely rule out the possibility of the two companies building a car together.
03/05/2015, 09:03 am
Recent negotiations between Apple and BMW weren't connected to developing a car, a BMW spokesman has said, citing discussions between the two parties as part of "regular talks."
07/26/2013, 08:07 am
Apple's chief executive Tim Cook described the company's 2014 launch of iOS in the Car as "very, very important" and a "key focus for us." Here's a look at what the industry thinks, the competition Apple faces in automotive, and why it's pushing so hard for an immediate launch next year.
06/12/2013, 02:06 pm
After being one of the first car companies to offer iPod integration, BMW is surprisingly not on the list of carmakers that announced their support for Apple's new "iOS in the Car" functionality this week.
06/07/2013, 12:06 pm
BMW drivers with iPhones may want to take a look at the company's forthcoming models, as the automaker announced on Friday that it would be integrating Apple's Siri Eyes Free mode into all of its 2014 cars.
03/27/2013, 03:03 pm
BMW on Wednesday announced four new BMW Approved apps for Apple's iPhone, bringing owners of both items a range of new music and connectivity options.
02/11/2013, 11:02 am
BMW next year will take a page from Apple's playbook, bringing in young, tech-savvy staffers to help answer customers' questions about vehicles on the showroom. The BMW Geniuses will even carry iPads.