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Topic: BMW

Why Apple is revving iOS in the Car for an aggressive 2014 launch

07/26/2013, 08:07 am

Apple's chief executive Tim Cook described the company's 2014 launch of iOS in the Car as "very, very important" and a "key focus for us." Here's a look at what the industry thinks, the competition Apple faces in automotive, and why it's pushing so hard for an immediate launch next year.

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BMW shuns Apple's 'iOS in the Car' to stick with its own technology [u]

06/12/2013, 02:06 pm

After being one of the first car companies to offer iPod integration, BMW is surprisingly not on the list of carmakers that announced their support for Apple's new "iOS in the Car" functionality this week.

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BMW says Siri Eyes Free support will come to all of its 2014 models

06/07/2013, 12:06 pm

BMW drivers with iPhones may want to take a look at the company's forthcoming models, as the automaker announced on Friday that it would be integrating Apple's Siri Eyes Free mode into all of its 2014 cars.

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BMW rolls out four new apps for integration with Apple's iOS

03/27/2013, 03:03 pm

BMW on Wednesday announced four new BMW Approved apps for Apple's iPhone, bringing owners of both items a range of new music and connectivity options.

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BMW to deploy iPads and mimic Apple Genius program to serve customers

02/11/2013, 11:02 am

BMW next year will take a page from Apple's playbook, bringing in young, tech-savvy staffers to help answer customers' questions about vehicles on the showroom. The BMW Geniuses will even carry iPads.

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