Store managers at Apple's retail locations are said to have begun asking employees to report errors in the mapping database in iOS 6.

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Sharing a link from Apple's new Maps application in iOS 6 automatically forwards Mac and PC users to Google Maps, but the origin URL of "maps.apple.com" hints that Apple Maps could come to non-iOS devices in the future and compete with Google Maps on a wider scale.

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In the wake of criticism over its Maps application for iOS 6, Apple has revised its website to no longer refer to the software as the most "powerful mapping service ever."

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A New York Times report on Friday says Apple's new iOS Maps app and corresponding service is another casualty of the company's lack of focus in offering reliable internet-based services, and reveals the original iPhone wasn't planned to have mapping software until mere weeks before its debut.

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Consumer Reports pitted Apple's new Maps against Google's Android Maps in a "showdown" to see which provides better navigation features.

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A new featured link on the iOS App Store invites users to "Find maps for your iPhone," and lists a number of paid and free alternatives to Apple's own Maps application in iOS 6.

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As Apple apologized on Friday for subpar performance of its new iOS 6 Maps application, Google introduced a new feature that competes with Apple's Flyover: 45-degree satellite images.

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Apple on Friday published an open letter to customers on behalf of CEO Tim Cook, who formally apologized for Apple's new Maps in iOS 6 and "the frustration this has caused our customers."

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Google's Motorola Mobility subsidiary went looking for an address that didn't actually exist in an effort to artificially portray Apple's new iOS 6 Maps as deficient.

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In yet another article regarding Apple's bemoaned iOS Maps, The New York Times claims that Google will be adding Street View functionality to its web app in as little as two weeks, giving iOS 6 users access to the exclusive Google Maps feature.

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Apple's surprise decision to launch its own Maps service in iOS 6 caught Google off guard in the same manner that Google turned the tables on Skyhook Wireless just two years ago.

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Apple's decision to abandon Google Maps with iOS 6 and implement its own mapping solution was reportedly driven by a disagreement between Apple and Google over turn-by-turn navigation.

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A report on Tuesday claims Apple had over one year left on its contract with Google Maps when it made the decision to replace the app with a proprietary solution, leaving the internet search giant with little time to develop a standalone version capable of running on iOS 6.

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While many around the world have slammed Apple's new mapping software in iOS 6, the company has built a special version of Maps for China that has been praised as a "huge improvement over Google Maps," though it lacks some new features due to Chinese laws.

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Apple cofounder Steve Wozniak said on Monday that he was "disappointed" with Apple's new Maps app in iOS 6, however noted the severity of issues reported by critics and users is questionable.

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Google Chairman Eric Schmidt on Tuesday confirmed a new version of its popular iOS mapping app has not yet been submitted to Apple, adding that the iPhone maker's decision to switch to a new proprietary solution was perhaps a misstep.

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Consumer Reports has called the iPhone 5 a "notable improvement" over its predecessor, but criticized Apple's new Maps application in iOS 6 as not up to par.

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A hacker claims to have successfully ported the now defunct Google Maps iOS app to Apple's iOS 6, however the workaround is unstable and requires a jailbroken iPhone.

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According to a report on Sunday, Apple is actively recruiting software engineers previously contracted by Google's Maps division to advance the new iOS Maps app, which has been widely criticized since its inception with iOS 6.

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Coming on the heels of numerous complaints regarding Apple's new Maps app introduced with iOS 6 on Wednesday, the company has issued a statement saying the service is a work in progress and will get better with time.

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