Earlier this week, reports surfaced that Microsoft contacted Apple retail store managers in an attempt to lure them away. The employees were offered raises and compensation for moving expenses if they agreed to work for Redmond, Wash.-based heavyweight, which intends to open its first brick-and-mortar stores this fall.
One person familiar with the matter, who recently spoke with AppleInsider under the condition of anonymity, detailed how that the Windows maker was able to court an Apple retail market manager, who had recently left the company. This person explained that the manager was offered a pay raise at their new position, where they would train new employees. The manager was then reportedly asked to contact the most seasoned Apple employees that they had presided over in an effort to recruit them as well.
Potential employees were offered "complete moving budgets, large signing bonuses and double the paycheck for all those hired as managers," the person familiar with the matter added. In addition, regular employees were given a signing bonus and "a little more than double" their salary with Apple. In total, some Apple retail stores have reportedly lost half a dozen of their staffers to in recent weeks as a result of the initiative.
Before Microsoft's first retail stores even open, its rivalry with Apple had been heating up. This week, AppleInsider revealed that the Mac maker has closed its Mission Viejo, Calif., store for renovations. That retail outlet is located in The Shops, where Microsoft intends to open one of its first stores, suggesting that Apple is planning a preemptive strike against its competitor.
Microsoft's recruitment has gone well beyond employees and store managers, as well. Earlier this year, the Windows maker courted George Blankenship to consult on its retail stores. Blankenship was one of the cornerstones of Apple's early retail efforts.
The Retail Experience Center is a private, 20,000-square-foot mock retail store environment located at Microsoft Corp.âs headquarters. Redmond, Wash.
In addition, Microsoft has reportedly taken cues from Apple on the design and the services offered. Early leaked plans showed that Microsoft intends to feature "Guru Bars," much like Apple's Genius Bars, at its stores.
84 Comments
Wow! Contacting the retail store managers? Quite an interesting tactic.
I'm actually really curious to see when Microsoft brings a retail store to my area (central NJ), and how it will fare.
Do we know the scale of MS's retail plans beyond the couple of stores they are slated to open? Even if they mean to eventually scale up to something approaching Apple's armada of stores, it doesn't seem likely that they'll need a great many actual store employees right out of the gate, so I can't imagine that they've decimated the staff ranks at too many Apple Stores, as of yet. I mean, what is MS going to do, pay them double their salary to sit in a warehouse for the next couple of years while they build more stores?
Also, are the stores going to be another money losing "we must compete with everything Apple does" vanity project for Ballmer? If they're paying their employees double what Apple does, doesn't that have a kind of significant impact on the expense side of the ledger?
This is not going from Walmart to Costco. Apple is a brand, an identity. The cult of mac.
Those employees who leave are not part of the cult, and good riddance. You could not pay me enough to work for Microsoft. Besides, what do they offer? the zune and viruses.
I was just thinking... The MS stores if anything will not so much put pressure on Apple as much as put pressure on stores that sell the XBox 360 and 360 games such as Gamestop. Am I wrong for thinking this?
I don't understand. It won't work. They're still going to deal with Windows. So it doesn't matter how experienced or unexperienced the person is. Besides many people are quite confident with Windows but Macheads are still hard to come by. I wonder what they're gaining by hiring people who're most likely not as familiar with MS technologies as other folks.