Apple to launch in-store Mac trade-in program in U.S., Canada
Apple plans to launch a Mac trade-in program at retail locations in the U.S. and Canada in June, according to a report on Tuesday.
The program will allow customers to trade in older Mac devices in return for credit toward a new purchase. While in-store trade-ins of products like iPhones and Apple Watches have been available for some time, Mac trade-ins were previously restricted to an online program.
According to Bloomberg, the program will be implemented at Apple retail locations in the U.S. on June 15 and at Canadian locations on June 18.
Customers who take advantage of the program will be able to apply the trade-in value of their computers toward a new purchase or cash it out for an Apple gift card.
The new trade-in option may be part of an effort to boost sales of Mac devices, since it does away with the previous hassle of needing to send in an older Mac via mail to receive credit toward a new device. With the program, users will be able to immediately apply that credit toward a new purchase in-store.
It will likely take some time to get off the ground, however. As of early June, many Apple Stores across the U.S. remain shuttered despite the company reopening locations internationally.