Apple TV+ is expanding its European production teams

Apple has previously committed to investing millions of dollars in producing TV shows in France, but it is also looking for pan-European productions. That may be in part because all streamers are required to meet EU local production quotas.

In 2020, the EU proposed that all streamers should have a minimum of 30% European-made content — and none of them were close.

According to UK television industry publication Broadcast, however, Apple recently expanded its European team with Joe Oppenheimer, previously from BBC Films. It also added Fiona McDermott, who was head of comedy at Channel 4.

In late 2022, Apple also recruited Tom Williams, who had been head of drama development at independent production firm Wall to Wall. Alongside its drama work, Wall to Wall is known for producing the celebrity family history series, "Who Do You Think You Are?" which was later remade for NBC.

Now Apple TV+ is advertising for "an outstanding non-scripted executive" to work for its global team. The commissioner will "help develop, commission and deliver world class non-scripted content working with a range of suppliers."

Apple's slate of EU-based productions is earning the company plaudits. It has collaborated with the BBC for the Christmas animated hit, "The Boy, the Mole, the Fox, and the Horse," and the award-winning "9/11: Inside the President's War Room."

Most recently, its thriller series "Slow Horses" was the first Apple TV+ production to be nominated for a UK Writers' Guild award.