Apple pushing Apple Music Classical hard with new TV spot
To tantalize would-be listeners, Apple Music Classical has offered a sneak peek at an exclusive performance of one of Beethoven's concertos by two talented women in classical music.
Apple Music Classical rolled out on Monday, providing curated access to a range of classical and classical-inspired music.
A new ad uploaded to the Apple Music YouTube channel on Tuesday gives users a quick look at what they can expect when using Apple Music Classical. The ad touts the app's spatial audio and robust search features, allowing listeners to search by artist, conductor, composer, instrument, and orchestra.
The thirty-second video features classical pianist Alice Sara Ott and conductor Karina Canellakis, who have paired up to introduce the new app with an exclusive performance of Beethoven's Piano Concerto No. 1.
Apple Music Classical is available on the App Store and is included in the price of an Apple Music subscription.
It is localized in English, Dutch, French, German, Italian, Portuguese, and Spanish. In addition, it will work on any iPhone or iPod that can run iOS 15.4 or later.