Apple pushing Apple Music Classical hard with new TV spot

To tantalize would-be listeners, Apple Music Classical has offered a sneak peek at an exclusive performance of one of Beethoven's concertos by two talented women in classical music.

Apple Music Classical rolled out on Monday, providing curated access to a range of classical and classical-inspired music.

A new ad uploaded to the Apple Music YouTube channel on Tuesday gives users a quick look at what they can expect when using Apple Music Classical. The ad touts the app's spatial audio and robust search features, allowing listeners to search by artist, conductor, composer, instrument, and orchestra.

The thirty-second video features classical pianist Alice Sara Ott and conductor Karina Canellakis, who have paired up to introduce the new app with an exclusive performance of Beethoven's Piano Concerto No. 1.

Apple Music Classical is available on the App Store and is included in the price of an Apple Music subscription.

It is localized in English, Dutch, French, German, Italian, Portuguese, and Spanish. In addition, it will work on any iPhone or iPod that can run iOS 15.4 or later.

5 Comments

lwio 10 Years · 110 comments

About 1 year ago

An iPad, instead of a zoomed up phone app would be nice.

AppleZulu 8 Years · 2205 comments

lwio said:

An iPad, instead of a zoomed up phone app would be nice.

It'll get there. Limiting variables as a new enterprise is rolling out is not a dumb way to proceed. This app is probably in what you might call a gamma test phase. Once there's a level of confidence that the iPhone release is working as intended, iPad, AppleTV and Mac should soon follow.

If you think about it, Apple Music is a massive database. Apple Music Classical, with all its cross-functional search capabilities (e.g., allowing listeners to search by artist, conductor, composer, instrument, and orchestra), is a massively more complicated database. So it's probably wise to limit the initial release to a single app on one OS to make sure the underlying database is as stable as intended, before adding several more, slightly (or significantly) different user interfaces with that database. It'll get there.