Apple TV+ falls flat at Critics Choice Awards
William GallagherBilly Crudup in "The Morning Show" (Source: Apple)
Despite being nominated in 16 categories for the 2024 Critics Choice Award, Apple TV+ managed only a single win.
Apple TV+ hit "Ted Lasso" was already shut out of the 2024 Critics Award by receiving just one nomination for its final season, but other shows gained notable attention. "The Morning Show," "Shrinking," and "Lessons in Chemistry" all had several nods when the nominations were announced in December 2023.
However, only "The Morning Show" took home a trophy after the ceremony on Sunday, January 14, 2024. Billy Crudup won for the show in the Best Supporting Actor in a Drama Series category.
As well as being the latest person to win Apple TV+ an award, Crudup was also the first. Back in 2020, he won the very first award that Apple TV+ ever got — and it was in the same category, for the same role, in the same show.
While "The Morning Show" was the first major drama series made for Apple TV+, its run has been sporadic, with around nine months separating each of its three seasons. It has been reported that a fourth season has been ordered, with discussions over a fifth.
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21 Comments
RIGGED!!!!
This must be very very hard for Apple, given their near-obsessive need to be recognized and adulated.
To be fair, none of the Apple TV shows is a must-see. They play it too safe, no comparison to HBO, BBC, or even Amazon. Even the Morning Show started strong and has turned into a soap opera.
On the one hand, they have some very high quality shows and movies. On the other hand, they have a very small audience of people watching and talking about these shows. Maybe it doesn’t seem fair, but it still matters. I don’t think they’re going to pull off a “CODA” style win again.