There no word on Apple Vision Pro user adoption rates, but a new report says what we said a year ago — the most popular customer is businesses revolutionizing sales and training.

There are two defining characteristics that keep Apple Vision Pro from saturating the market — weight and price. However, neither of those metrics matters when it is being used for workplace simulations or redesigning a kitchen.

According to a report from The Wall Street Journal, Apple Vision Pro's biggest customer is in the enterprise. It's a bit of a surprise given several limitations we've previously laid out about the hardware and software.

However, when you observe the enterprises taking advantage of Apple Vision Pro, it's clear that the limitations of the product don't play a role. These aren't engine rooms or manufacturing centers, they're air-conditioned offices and retail spaces.

The report calls out three entities specifically — Lowe's, Dassault Systemes, and Canadian aircraft training company CAE. Their uses in retail, design, and training highlight the use cases opened up by Apple's advanced, if expensive, hardware.

Lowe's is letting customers step into their redesigned home to help them make the important and financially impactful decision. These experiences with the headset have helped close the deal on a remodel in fewer appointments, which is better for Lowe's and the customer.

The Dassault Systemes use case is a bit more broad, as it designed the 3DLive App that is used across industries. It's helping with everything from molecular science to designing electric vehicles.

Then there's CAE, which is using Apple Vision Pro for cockpit simulations. The training company says it has helped with information retention and preparedness for pilots.

Enterprise loves Vision Pro, but could love it more

Outside of these use cases, AppleInsider has covered how Apple Vision Pro has been used during surgery. Apple has also highlighted multiple enterprise use cases for Apple Vision Pro.

During a May 2024 earnings call, Apple CEO Tim Cook shared that half of Fortune 100 companies had purchased an Apple Vision Pro. Of course, no exact number was shared, but that's at least 50 of the approximate million sold so far.

As long as you're not in a hot engine room or factory, the weight and comfort of Apple Vision Pro won't be too much of an issue. And a $3,500 product is pennies for most corporations.

So with price and weight out of the equation, there's one significant need Apple could address today without any new hardware — multi-user support. While Apple would love nothing more than to sell one unit per employee, that just isn't tenable for most businesses.

Apple is set to announce several new products across the back half of 2025 starting with the iPhone 17 awe dropping Apple Event. The Apple Vision Pro hardware upgrade with M5 could appear at any time, which could further entice customers of all kinds to enter the expensive spatial computing market.