Apple has continued its efforts to rebrand some of its Services, quietly adding a colorful and stylized Apple logo to Apple One.
Since the introduction of its 26-generation operating systems like iOS 26, Apple has gradually changed the branding of its services. On Monday, happened to Apple One.
A small change was made to Apple One on the Apple TV page, as spotted by MacRumors, showing a tweak to the branding of the service. The old standard Apple logo has gone, and in place is a multi-colored version.
The graphic also goes for a version of the Apple logo that is sliced multiple times horizontally. Each slice is a different color, slightly offset from each other, and has shadows and highlights for a 3D effect.
So far, Apple has not added the new logo to the Apple One page itself. However, the image was found on the updated Apple TV page, which has now lost the Plus in favor of a slightly confusing Apple product lineup.
Following this initial appearance, Apple will probably roll out the rebrand to other parts of the Apple website in the near future.
Apple doesn't appear to have made any other changes to Apple One, save for the Apple TV rebrand. The service still costs $19.95 per month for the Individual plan, $25.95 for Family, and $37.95 for Premier.
Other changes detected in Apple's services on Monday include a new icon for GarageBand and a new logo and sonic signature for Apple TV.
