In preparation for the launch of Apple TV+, the iPhone maker has set up a press site dedicated to the content the video streaming service will air, something other streaming services also provides to the media to better inform about upcoming content.

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A consumer research report claims that users of video services like Netflix are more likely to recommend it to others because of the user interface and overall ease of content discovery, more than what programming is available.

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Apple Arcade launched in September of this year, bringing with it dozens upon dozens of new games, including many new games that are added regularly. Here's a list of all the games released post-launch so far, updated on November 8 with six new titles.

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Apple has launched its own in-house studio with "Masters of the Air" for Apple TV+ to be its first production that it doesn't contract out to a third-party studio.

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Oscar Award-winning filmmaker Alfonso Cuaron has signed an overall deal to provide Apple with content for its Apple TV+ streaming video service, according to a report on Thursday.

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Subscribers of Amazon Music are now able to use the music streaming service on the Apple TV and Apple TV 4K, in a move mirroring how Apple Music is available for listening through the retailer's Fire TV set-top box range.

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Apple has released the trailer to their new true-crime drama "Truth Be Told" to the Apple TV+ YouTube channel.

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Star of "The Morning Show" Jennifer Aniston believes that the quality of content on streaming services was a deciding factor on her return to the small screen for Apple.

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Amazon-owned game streaming service Twitch has finally launched its app for the Apple TV, allowing gamers to watch live streams of others from the Apple set-top box for the first time, alongside existing apps for iOS and the desktop.

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Apple has released a trailer for 'The Elephant Queen,' a documentary film arriving on Apple TV+ at its November launch that tells the story of a herd of elephants traveling across the African savanna.

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As Apple continues to drive forward with its media ambitions, music labels are starting to again chafe at the iPhone maker's growing power.

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Apple on Thursday released a third teaser trailer for the upcoming Apple TV+ original miniseries "Servant," an M. Night Shyamalan-produced thriller set to debut in late November.

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"The Banker", starring Samuel L. Jackson and Anthony Mackie, is set to close out Hollywood's American Film Institute Festival on November 21.

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One month from its November 1 launch, there are many reasons to believe Apple TV+ will succeed -- but also several reasons for skepticism.

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Apple Arcade is now in the hands of millions, and is changing the way mobile games are developed and distributed. AppleInsider spoke with game developers to discuss what this means for both mobile game makers, as well as those who play mobile games.

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Theatrical release dates for Apple original films "The Banker," "Hala" and "The Elephant Queen" have been set ahead of their respective debuts on subscription video service Apple TV+, the first of which will hit cinemas in October.

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Apple has released a trio of trailers for the upcoming Apple TV+ streaming video service aimed at younger viewers, including 'Snoopy in Space,' 'Ghostwriter,' and 'Helpsters.'

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Apple will be making some of the movies it commissions for Apple TV+ available to view at cinemas, a report claims, with the streaming service seemingly following in the footsteps of rivals Amazon and Netflix by pushing for a theatrical release of its films.

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All streaming service providers entering Europe must include at least 30% locally-produced video by the end of 2020, and neither Apple TV+ nor Disney+ are currently close to that figure.

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Apple has released the full official trailer of the Apple TV+ drama 'For All Mankind,' with the two-minute video showing more of the alternate-reality space race story that will form part of the video streaming service's launch roster in November.

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