Apple has never been against advertising — it's against invasive data collection There's the perception that Apple as a company has a hard-line stance against advertising, and complaints have sprung up that its ad ventures are hypocritical. However, the truth is more complicated than that. Mike Peterson 3 years ago 18
Apple ad business could reach $6B by 2025, with $4.1B from Search Ads Apple's nascent advertising business is in a good place to take advantage of the booming mobile advertising market, though the opportunity is limited because of its privacy focus, JP Morgan says. Mike Peterson 3 years ago 0
Apple touts benefits of privacy-preserving ad tech in pitch to advertisers Apple has revealed to advertisers that App Store search ads served in a non-targeted fashion are just as effective as those relying on targeting via first-party data. Mike Peterson 4 years ago 0
Apple Search Ads grows during App Tracking Transparency push Apple's in-house advertising arm, Search Ads, appears to be benefiting from Apple's privacy push in 2021, with the business growing in market share at a time when rival advertising firms are having trouble targeting advertising at potential customers. Malcolm Owen 4 years ago 5
Ad executives: App Store Search Tab Ads 'dreadful' and too expensive According to several advertising experts, Apple's newly launched App Store Search Tabs Ads don't compare well to the company's other ad products. Mike Peterson 5 years ago 6
Apple managers were conflicted over App Store ads before launch Internal Apple emails surfaced in the Epic Games v. Apple trial show some of the company debate surrounding Search Ads on the App Store, including how it could be at odds with Apple's public messaging. Mike Peterson 5 years ago 14
Apple's ad platform could benefit from privacy push Apple's introduction of App Tracking Transparency could be beneficial to its own advertising business, with ad executives claiming clients could gain more data about ad performance for iOS devices than through third-party platforms. Malcolm Owen 5 years ago 1
Apple expands App Store Search Ads to 46 more countries Apple expanded the availability of Apple Search Ads into more markets on Tuesday, with developers now able to place advertising for their app in the App Store to target potential customers in an additional 46 countries. Malcolm Owen 7 years ago 1
Apple looking at $2 billion from Search Ad business alone by 2020 An analyst is predicting that Apple's Search Ad business will generate $500 million in fiscal year 2018 alone — with it potentially quadrupling without any extra push by Apple or increase in ad prices by 2020. Mike Wuerthele 7 years ago 3
Apple's App Store Search Ads now available in 13 countries around the world App Store Search Ads, Apple's system of promoting apps in its app marketplace, have now rolled out to 12 additional countries around the world, the company announced to developers on Wednesday. Andrew O'Hara 7 years ago 1
Apple blames misdirected Search Ad reports on 'processing error,' makes corrective changes A mistake in which Search Ads Basic reports were sent to the wrong developers was linked to a "processing error," and safeguards have been put in place to prevent a repeat incident, Apple said this week. Roger Fingas 8 years ago 1
Apple error sends Search Ads Basic advertising reports to wrong developers An issue with the way Apple provides reports to iPhone and iPad app developers about advertising and installation rates has been uncovered, with a number of app developers claiming to receive reports for apps belonging to other developers instead of their own creations. Malcolm Owen 8 years ago 13
Apple introduces install-based Search Ads Basic tier for App Store developers Apple on Tuesday launched a new advertising option to the App Store, Search Ads Basic, which both changes how developers pay and simplifies the sign-up process. Roger Fingas 8 years ago 1
Apple advertising exec details transparency, pivot to Search Ads, more in interview Apple VP of Advertising Platforms Todd Teresi in a keynote Q&A session at the Postback conference in Seattle on Tuesday explained the company's switch away from iAd in favor of the new Search Ads platform, revealed never before seen internal metrics and discussed the future of app advertising. Mikey Campbell 8 years ago 3
