It feels like we've always had Apple Watches, but even a decade after its announcement, it's also still a product that feels new. Yet as well as all these years it's been on sale, you can trace rumors of Apple's work on it back at least another five to around 2010.
Apple drew special attention to the launch of its Carnegie Library store in D.C. on Saturday, bringing not just CEO Tim Cook but retail head Deirdre O'Brien, marketing chief Phil Schiller, and the city's mayor, Muriel Bowser.
While in Florida for SAP's annual Sapphire user conference, Apple CEO Tim Cook took time out of his schedule to visit meet Worldwide Developers Conference scholarship winner Liam Rosenfeld at an Orlando Apple store.
Apple CEO Tim Cook shared details about Apple's start of stock buybacks, and has confirmed that Warren Buffett put Apple on the track to do so — and the "Oracle of Omaha" tried to put the company on the path years before.
Apple is now typically buying a company every two to three weeks, CEO Tim Cook said in an interview during Berkshire Hathaway's annual shareholder meeting this weekend.
Berkshire Hathaway's investment in Apple is proof that the company isn't really a normal tech company, Apple CEO Tim Cook has suggested, with the fund's holdings in the iPhone maker serving as a sign the iPhone maker is closer to a consumer products company in its current state.
As he does from time to time, Apple CEO Tim Cook has appeared in an interview with ABC News to address user privacy, device over-use, and children's screen time.
Over the past few years, Apple has increasingly directed analysts' attention to its growing revenues from a segment it calls Services. However, it's common to hear even Apple's happiest of customers frown at the idea, which is often cynically portrayed as an effort by the company to wring even more money from its premium hardware buyers. But the reality is that Services are largely software— and Software Sells Systems.
Apple CEO Tim Cook sounded a positive note on China in announcing the company's March-quarter results, saying sales there are looking better.
Speaking at Time Magazine's first-ever Time 100 Summit on Tuesday, Apple CEO Tim Cook addressed a variety of topics, most notably saying he wished the company's encryption battle with the U.S. Department of Justice had gone to court.
Apple CEO Tim Cook has marked Earth Day by highlighting four environmentally-themed photographs as part of the company's ongoing "Shot on iPhone" social media campaign, with all of the images of animals and plant life taken using an iPhone.
Apple's Tim Cook has tweeted relief that there were no serious casualties in the Notre Dame fire, and said that the company would be donating to efforts to rebuild what he described as a "symbol of hope."
After a year of maneuvering. Apple and Qualcomm are set to face off in Judge Gonzalo Curiel's courtroom starting on Tuesday afternoon. AppleInsider breaks down the developments of the last year, leading up to the trial.
Journalist Leander Kahney's new biography, "Tim Cook: The Genius Who Took Apple to the Next Level," explores Cook's ascendancy to CEO of the world's most valuable company, a journey undertaken in the shadow of visionary co-founder Steve Jobs. The author discusses his research and findings in this interview with AppleInsider.
The first biography of Apple's Tim Cook is a comprehensive and highly detailed account of his career and how he shaped Apple after Steve Jobs's death, but treads well-traveled ground for a CEO who probably isn't even halfway through his tenure.
Apple CEO Tim Cook took a break from running the world's most valuable company on Thursday to call in to ESPN for quick chat about his alma mater Auburn University, whose basketball team is heading to the NCAA Final Four for the first time.
Apple CEO Tim Cook visited Beijing this week, touring businesses and local landmarks, as well as meeting with China's Vice Premier Sun Chunlan.
On Monday, U.S. President Donald Trump defended his recent reference to Apple's CEO as "Tim Apple," claiming he was simply trying to save time.
After President Donald Trump accidentally referred to Apple CEO Tim Cook as "Tim Apple," the exec's social media team seems to have capitalized on the opportunity.
President Donald Trump's history of English-related gaffes was furthered at Wednesday's American Workforce Policy Advisory Board meeting when he referred to Apple CEO Tim Cook as "Tim Apple."
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William Gallagher
Roger Fingas
Mikey Campbell
Mike Wuerthele
Malcolm Owen
Andrew O'Hara
Daniel Eran Dilger
AppleInsider Staff
