Apple adds iTunes Festival channel to Apple TV in advance of Tuesday kickoffWith just days remaining until London Grammar takes the stage to open the first iTunes Festival ever held in the U.S., Apple has added a new iTunes Festival channel to Apple TV with a performance lineup and information on every act.
The new channel sports the same stenciled aesthetic as the festival's accompanying iOS app, which launched earlier this week. As with the app, users can check performance times and drill down to view biographical information and iTunes Store links for every band at the five-day festival.
In addition, the channel features a history of the iTunes Festival, information about this year's venue, and details on the various ways to watch. Once the festival starts, the channel will also play host to live, high-definition streams of each performance.
Apple announced last month that it would bring the iTunes Festival, traditionally held in London, to the U.S. for the first time at the upcoming South by Southwest music conference in Austin, Texas. The festival's American debut will be significantly shorter than its European predecessors, which generally run for 30 days.
The shows will go on at ACL Live at the Moody Theater, home of Austin City Limits. Tickets are available for free to conference attendees, but anyone can watch live on the web or through the iOS app and new Apple TV channel.
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