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Project management 'failure' behind absence of Apple Maps updates at WWDC - report

Apple Maps as seen in OS X Mavericks.

Last updated

A number of improvements to Apple's mapping service that were slated to hit the stage at last week's Worldwide Developers Conference did not appear after poor planning and "internal politics" caused deadlines to be missed, a new report alleges.


Much of the blame for the absence of long-rumored features — such as public transportation integration and a new, more reliable data backend — during the WWDC keynote address was heaped at the feet of project managers, according to unnamed sources who spoke with TechCrunch. Combined with a loss of engineering talent, these problems were said to have overloaded the development team.

"Many developers left the company, no map improvements planned for iOS 8 release were finished in time," one source said. "Mostly it was failure of project managers and engineering project managers, tasks were very badly planned, developers had to switch multiple times from project to project."

Another insider also blamed office politics, but did not specify at what level the problems occurred. The maps team reports to internet software and services chief Eddy Cue, though it is unclear how development responsibilities are split with software boss Craig Federighi.

"I would say that planning, project management and internal politics issues were a much more significant contributor to the failure to complete projects than developers leaving the group," that person told the publication.

Apple was widely expected to show off the fruits of its recent mapping acquisition spree at WWDC. Despite the no-show, the company continues to snap up smaller mapping firms, acquiring social search startup Spotsetter late last week.

That purchase joins earlier buyouts of Embark, HopStop, Broadmap and Locationary. With so many recent location-based acquisitions, it was widely expected that Maps in iOS 8 would include improved geolocation, more detailed point-of-interest data, and public transit routing.



123 Comments

solipsismx 13 Years · 19562 comments

I know it's an unsubstantiated claim but it's unfortunate to read when there was a mostly undue backlash Maps. I use it almost exclusively and nearly every day, however, the other day I did have to fire up maps.google.com (hate the new UI) so I could choose an alternate route for someone down HWY-1 from WWDC to LA since Apple Maps would only let me choose HWY-101 or I-5 as options. I don't know if same limitations exists on Google's iOS app but that's beside the point as I feel Apple needs to make maps.apple.com live instead of making into a parser for locations at maps.google.com.

stuffe 15 Years · 394 comments

Might explain the lack of Eddy Cue on stage at WWDC, if he had nothing to show.

leavingthebigg 11 Years · 1291 comments

The site wrote about how many rumors got it all wrong about iOS 8. Now the backlash is picking up steam and being even more negative than ever before. It started with Beats now Maps. There is much more to come.

rogifan 13 Years · 10667 comments

[quote name="stuffe" url="/t/180519/project-management-failure-behind-absence-of-apple-maps-updates-at-wwdc-report#post_2547798"]Might explain the lack of Eddy Cue on stage at WWDC, if he had nothing to show.[/quote] But Apple showed off lots of iCloud features and Eddy oversees that. Man I wish Apple would have bought Waze instead of Beats. I want to see Apple become as independent from Google as possible.

melgross 20 Years · 33622 comments

Internal politics is what has damaged Microsoft for many years. I hope this isn't going to be the future at Apple too.