Apple posts Robin Williams tribute page to company website

The webpage, simply titled "Remembering Robin Williams," follows in the company's tradition of dedicating a small part of Apple.com to recently deceased world figures, artists and members of the Apple family.

Like previous tribute pages, the most recent coming after the death of Nelson Mandela in December last year, today's version shows a subdued black-and-white photo of Williams smiling, overlaid with his birth and death dates and a short message.

We are deeply saddened by the passing of Robin Williams. He inspired us through his passion, his generosity, and the gift of laughter. He will be greatly missed.

While Apple did not add Williams to the Apple.com landing page, the digital memorial is prominently featured in the carousel of rotating panes leading to sites for iOS 8, the Apple Store's back-to-school sale and Apple's Diversity report, among other site highlights. Williams' placeholder is constant, however, and will likely remain a permanent fixture on Apple.com until taken down.

Apple CEO Tim Cook on Monday tweeted out the message, "Heartbroken by the news of Robin Williams' passing. He was an incomparable talent and a great human being. Rest in peace."

Coincidentally, one of the last projects Williams worked on was the inaugural commercial spot for Apple's "Your Verse" iPad campaign, for which he recited a stirring monologue from the film "Dead Poets Society." The TV commercial serves as a basis for most recent iPad ads.

"That the powerful play goes on and you may contribute a verse," Williams quotes from Walt Whitman, adding, "What will your verse be?"

Williams is one of very few individuals to be featured in memoriam on Apple.com. Over the years, the company has paid respects to great public figures, as well as those within the Apple fold like cofounder Steve Jobs.