Roger Fingas
Apple has been evaluating platinum for future versions of the Apple Watch, and may be using ceramic blending to achieve the extra-durable gold in first-generation Edition units, according to a new report.
Sources told the Wall Street Journal that Apple has been studying platinum casings, but that even if the company intends to build them, they are not expected to be announced during today's press event in San Francisco. Platinum watches can often sell for triple the price of gold ones.
The gold in the Edition Apple Watches is already anticipated to make them some of the most expensive products Apple has ever sold. Rumors have put prices anywhere between $5,000 and $20,000; for that reason, Apple is also allegedly installing special safes in its stores. The cheapest Watch will be $349, and midrange models could start around $500 or $600.
Apple may not be using standard 18-karat gold. Company exectutives have repeatedly claimed that their material is "twice as hard" as regular gold — which is fairly malleable — but haven't explained how this possible. Leancrew points to an Apple patent application describing an infusion of low-density ceramic particles.
By weight, 18-karat gold is actually just 75 percent gold, with the remaining quarter normally being silver, copper, or a combination of metals. The Apple alloy could use less than a third of the gold traditionally required while still meeting 18-karat standards.
AppleInsider will be providing live coverage of today's press event, which begins at 10 a.m. Pacific, 1 p.m. Eastern, and can be viewed at live.appleinsider.com. The Apple Watch is expected to occupy the most stage time.
Malcolm Owen
Amber Neely
Andrew Orr
Christine McKee
36 Comments
The problem with this is, platinum is used with a .9 to .95 purity in jewelry. In fact, I think that, by law, you have to have .9 purity to be allowed to use a platinum hallmark and advertise a piece of jewelry as platinum. I wonder if Apple can make the low density ceramic with that little room to work with.
If they have made some kind of Gold alloy, I'm sure there'll be a Jony Ive video about it in a few hours.
I'd like to see a titanium variant.
[quote name="sog35" url="/t/185118/future-apple-watches-could-include-platinum-models-report#post_2687783"] I think Platinum is hard enough that a ceramic isn't really needed. [/quote] Certainly, but Apple's big trick with the gold is using a lot less of it (on a mass basis) due to the low density of their alloy. The result I think will be that later today, we will learn that Apple is going to sell their gold watch for significantly less than other gold watches on the market. I don't think they will be able to do the same thing with platinum.
[quote name="AppleInsider" url="/t/185118/future-apple-watches-could-include-platinum-models-report#post_2687776"]Future Apple Watches could include platinum models[/quote] What future Apple watches?