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Topic: Genius Bar

Apple now requires Apple IDs to schedule Genius Bar appointments online

09/11/2013, 10:09 pm

In a minor policy change regarding how customers schedule Genius Bar appointments via Apple's online support webpage, the company now requires users to sign in with a valid Apple ID.

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BMW to deploy iPads and mimic Apple Genius program to serve customers

02/11/2013, 11:02 am

BMW next year will take a page from Apple's playbook, bringing in young, tech-savvy staffers to help answer customers' questions about vehicles on the showroom. The BMW Geniuses will even carry iPads.

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