Apple added more than 30 million paid subscriptions in 2022

Apple Services

During Thursday's earnings report, Tim Cook said Apple has 816 million current paid subscriptions, which includes anyone who subscribes to an app sold on the Apple App Store in addition to products such as Apple Music and iCloud.

In January, Luca Maestri, Chief Financial Officer and Senior Vice President of Apple, reported that Apple had a total of 785 million subscribers.

In May, Eddy Cue, Apple's senior vice president of Services, was reportedly working to shake up the company's lucrative Services business. The company has allegedly identified streaming and advertising as two areas for revenue growth.

Services has been a steady money maker for Apple over the years. In Q2 2022, the segment brought in $19.8 billion, up year-over-year from $17 billion.

Apple is also working on bringing more services to the table, including a potential "buy now, pay later" financial service and an Instacart-style grocery ordering service with an emphasis on nutrition.