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Apple continues to see growth in Services across iCloud, music, Apple TV+, and the App Store, reaching a record 816 million in Q3.
During Thursday's earnings report, Tim Cook said Apple has 816 million current paid subscriptions, which includes anyone who subscribes to an app sold on the Apple App Store in addition to products such as Apple Music and iCloud.
In May, Eddy Cue, Apple's senior vice president of Services, was reportedly working to shake up the company's lucrative Services business. The company has allegedly identified streaming and advertising as two areas for revenue growth.
Services has been a steady money maker for Apple over the years. In Q2 2022, the segment brought in $19.8 billion, up year-over-year from $17 billion.