In tantalizingly brief comments, Apple's Greg Joswiak and CEO heir apparent John Ternus have come closer to discussing the future of Apple Vision Pro than ever before.
Analysts have called the Apple Vision Pro a rare failure, even if Apple sold $157 million worth in the Christmas 2025 quarter. Then there have also been accusations of Apple's penny-pinching means Apple Store demos failed to convert into sales.
That's all subjective, but it does seem that more than two years in, Apple hasn't decided what to do with the Apple Vision Pro. But in a new interview with Tom's Guide, the only thing Apple's senior vice president of worldwide marketing Greg Joswiak is unsure about is when its spatial computing will take off.
"Vision Pro reached into the future to show us how the digital world and the physical world could be combined," he said. Incidentally, AppleInsider said the same thing back when the Apple Vision Pro went on sale in 2024.
"There's some inevitability to combining the digital and physical world," continued Joswiak. "That's what spatial computing was all about."
"I can't give you a timeline for when spatial becomes anything else, but you know it's an inevitability," he said. "Of digital and physical worlds coming together."
Apple's John Ternus, senior vice president of hardware engineering, was interviewed at the same time. While he didn't comment directly on the Apple Vision Pro, he did describe Apple's approach to all devices.
He said that the focus was always on users and what they could do with a device.
"We never think about shipping technology," said Ternus, echoing an Apple talking point that the company has made for 20 years. "We always think about, 'how can we leverage technology to ship amazing products and features and experiences for our users?'"
That's the approach now under Tim Cook, and was before with Steve Jobs. If the betting is right that Ternus will be the next Apple CEO, it sounds like it will continue, too.
