Analyst sentiment is generally high ahead of Apple's third-quarter earnings announcement — due on Tuesday — calling for numbers that could beat both official guidance as well as Wall Street consensus, mostly on the strength of iPhone sales that could near or top 50 million.
Apple is expected to announce a new subscription streaming music service at WWDC next week, but investment bank Piper Jaffray expects that the pay-to-play Spotify competitor will bolster the iPhone ecosystem much more than it will pad Apple's bottom line.
Apple is once again expected to have set a new quarterly record in March when it announces earnings this afternoon, with investors on average expecting blockbuster iPhone sales to drive about $56 billion in revenue.
Apple's iPhone 6 and larger iPhone 6 Plus will likely perform better in the June and September quarters than previous iPhone models, analyst Gene Munster believes, which will help to propel shares of the company's stock to new highs.
Analysts on Wall Street came away generally pleased with this week's announcement of Apple Watch launch details, viewing the new platform as a way to extend the company's valuable ecosystem and generate more revenue from high-margin products.
Piper Jaffray analyst Gene Munster, who has long clamored for an Apple television set, said on Thursday that he believes a revamped Apple TV set-top box could prove to be a centerpiece for the company's fall 2015 product lineup.
Apple's stunning first quarter of fiscal 2015 blew virtually every prediction out of the water, and left Wall Street analysts rushing to increase their price targets on Wednesday as the stock jumped higher.
While most investors are focused on Apple's annual product cycles and growth, Piper Jaffray sees a new category of shareholders emerging, focused on the power of the platform and a loyal customer base.
Though fewer corporations have indicated they are planning to deploy tablets in 2015, Apple's iOS is still the leading platform for corporations embracing the post-PC era, far ahead of smartphones and tablets running Android or Windows.
Apple's new, larger-screened iPhones are even more popular now than they were when they were announced, according to survey data released Tuesday, boding well for the Cupertino company as it continues to chip away at supply shortages.
According to a recent consumer survey conducted by investment firm Piper Jaffray, potential Apple Watch buyers are in a holding pattern as they await more details from Apple regarding core use cases and a fully fleshed out list of features.
Consumer demand for Apple's latest iPhone 6 and iPhone 6 Plus continues to outstrip supply heading into the end of the December quarter, according to the latest research from store polls conducted by Piper Jaffray.
Piper Jaffray has been tracking availability of the iPhone 6 and iPhone 6 Plus at Apple Stores and continues to see demand outstripping supply, leading the investment firm to raise its price target on AAPL stock on Thursday.
Apple exceeded market expectations this week with the results of its record breaking September quarter, leading analysts to heap praise on the company and raise their price targets as it heads into what is expected to be a blockbuster holiday season.
Apple is set to report the results of its September quarter later this afternoon, including the first few weeks of iPhone 6 and iPhone 6 Plus sales, and market watchers generally expect the company will report revenue of around $40 billion for the three-month period.