Thursday, August 22, 2013, 02:15 pm PT (05:15 pm ET)
Apple trimming iMac inventory ahead of Haswell models while resellers cut pricesApple's major channel partners have begun offering material discounts on custom-configured iMacs just as the company appears to have slowed the flow of units coming into the channel in preparation for new Haswell-based models expected by fall.
For instance, B&H on Wednesday evening slashed the price of 15 different custom iMac configurations by as much as $150, several of which had not previously been discounted from Apple's suggested retail price. Many of those same configurations were previously available from other resellers, but have not been restocked alongside other Macs for several weeks, according to historical data from the Apple Price Guide.
The discounts join sales efforts initiated earlier this month by Best Buy,
According to the most trusted reports, Haswell-powered iMacs could be available for launch by late August, but those same reports suggest the possibility that Apple will elect to wait several weeks longer in order to avoid a repeat of last year's misfire, when the company pushed the existing iMac lineup to market too soon, leaving customers waiting for months when demand could not be met.
The blunder drew a rare public admission of hindsight from Chief Executive Tim Cook, who would later state during a conference call that he wished he had waited until 2013 to launch the new iMacs, which were largely unavailable through the entire 2012 holiday shopping season.
|21.5" iMac (2.7GHz/8GB/1TB)||$1,299.00||$1,294.00||$1,249.99*||$1,196.99+||$1,199.99||$102.01|
|21.5" iMac (2.9GHz/8GB/1TB)||$1,499.00||$1,489.00||$1,449.99*||$1,449.99+||$1,499.99||$149.01|
|27.0" iMac (2.9GHz/8GB/1TB)||$1,799.00||$1.749.99||$1,749.99*||$1,749.00+||$1,794.99||$149.01|
|27.0" iMac (3.4GHz/8GB/1TB)||$1,999.00||$1,939.99||$1,939.99*||$1,939.99+||sold out||$60.00|
|27.0" (3.5GHz/8GB/1TB/780M)||$2,349.00||n/a yet||sold out||sold out||n/a||$0.00|
|27.0" (3.5GHz/8GB/3TB Fusion)||$2,699.00||n/a yet||sold out||$2,699.00+||n/a||$0.00|
|27.0" (3.5GHz/16GB/3TB Fusion/775)||$2,749.00||n/a yet||$2,699.99*||$2,749.00+||n/a||$49.01|
|27.0" (3.5GHz/16GB/3TB Fusion/780)||$2,899.00||n/a yet||sold out||sold out||n/a||$49.01|
|21.5" iMac (2.7GHz/8GB/1TB)||$1,299.00||$1,189.00||sold out||$1,099.00+||sold out||$200.00|
|21.5" iMac (2.9GHz/8GB/1TB)||$1,499.00||$1,379.00||sold out||$1,249.00+||sold out||$250.00|
|27.0" iMac (2.9GHz/8GB/1TB)||$1,799.00||$1,639.00||sold out||$1,499.00+||n/a||$300.00|
|27.0" iMac (3.2GHz/8GB/1TB)||$1,999.00||$1,749.00||sold out||$1,599.95+||n/a||$399.05|
The iMac was plagued with production issues when the desktop went on sale in December. It was reported that those issues came from a unique screen lamination process Apple employed in the now current design, allowing the desktop to sport a much thinner profile than its predecessor.
"In retrospect, yes, I sort of wish we had done it after the turn of the year," Cook said. "Customers wouldn't have had to have waited as long as they did."
On Topic: iMac
- Deals: $250 off 13" MacBook Pro with CD/DVD; $150 off new iMac; up to $600 off Retina closeouts
- Apple faces class action suit over allegedly defective iMac displays
- Apple releases software updates for late-2013 iMacs with bug fixes
- Apple expected to offer more affordable 'budget' iMac next year
- What's left for the Macintosh in a Post-PC iOS World?