Apple potentially weighing removal of included iPhone cable, other accessories
Apple is gauging interest in the accessories it includes with the iPhone 12 lineup with survey that asks owners if they use the included USB-C power cable.
Earlier in 2020, Apple carried out a similar customer survey regarding the USB power adapters bundled with iPhones. Apple, of course, removed the chargers and EarPods from the boxes of its iPhones starting in October, saying the change would greatly reduce its products' impact on the environment.
Buyers of the iPhone 12 lineup are receiving surveys asking if they actually use the items that come with their devices, including the power cable, SIM ejection tool, and Apple stickers, 9to5Mac reports.
Additionally, Apple is also asking users about the Face ID experience on the iPhone 12 and iPhone 12 Pro lineup. That comes amid rumors that the company is working to improve the biometric authentication system in future iPhone generations, a decision that could see integration of under-screen Touch ID technology.
Apple typically engages in after sales survey work to gauge customer satisfaction. Whether the company plans to take action on the information gleaned from the questionnaire is unknown.