For years, this new Apple product was derided as too expensive to compete against cheaper alternatives. Yet by targeting the premium high end first, it was able to establish itself and then attract an even broader audience of users at broader price points in the future. No this isn't about iPod, or iPhone, or iPad or Apple Watch. It's a look at HomePod, Apple's home audio device featuring HomeKit and Siri functionality, often confused with merely being a Wi-Fi microphone.
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