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Project Titan

Latest News

Volkswagen says it's not in talks with Apple or Google about new 'digital mobility' businesses

Volkswagen is talking with external partners about launching so-called digital mobility businesses, but is not in any negotiations with either Apple or Google, the carmaker's CEO said on Thursday, pointing to a different direction for its self-driving car efforts.

Roger Fingas 10 years ago 13

Google joins Uber, Ford, others to advocate self-driving car adoption

Several high-profile companies — Google, Ford, Uber, Lyft, and Volvo — have joined together in a new coalition, looking to persuade both the public and the U.S. government about the benefits of self-driving cars, with the particular goal of knocking down any legal barriers that might interfere.

Roger Fingas 10 years ago 13

New hires at Apple suggest work on prototyping 'Apple Car' parts

Apple has picked up two more workers from the auto industry, both of whom are now believed to be at the company's "Product Realization Lab," where prototype hardware is developed.

Roger Fingas 10 years ago 48
iPhone 17e iPhone 17 M5 Macbook Air Mac Studio MacBook Air Deals MacBook Pro Best VPN for Mac AirPods iPad Mac mini

Apple picks up Tesla's former VP of Vehicle Engineering for 'special projects'

Apple has reportedly recruited Tesla's former VP of Vehicle Engineering, Chris Porritt, to work on "special projects" at the company — possibly to replace Steve Zadesky, the one-time head of Apple's electric car project, codenamed Titan.

Roger Fingas 10 years ago 32

Apple runs secret car lab in Berlin with 15-20 employees, report says

Adding to rampant rumor and speculation surrounding Apple's "Project Titan" automotive initiative, a new report claims the company is operating a secret car lab out of Germany's capital city tasked with imagining, and realizing, vehicles of the future.

AppleInsider Staff 10 years ago 7

Apple Car: It's about the experience

As part of its highly speculative look at "Apple Car," Motor Trend invited AppleInsider to take part in a roundtable discussion to critique a collaborative concept design worked up in partnership with the ArtCenter College of Design.

Mikey Campbell 10 years ago 28

Codenames for Apple's 'Project Titan' car HQ borrow from Greek mythology: 'Rhea,' 'Athena' & 'Medusa'

A series of buildings in Sunnyvale, Calif., are ground zero for Apple's top secret "Project Titan" electric car project, and a new report reveals the codenames of some of the company's facilities in the area, including names like "Pegasus," "Aria," "Rhea" and "Corvinus."

Neil Hughes 10 years ago 32

Tesla unveils more affordable Model 3, gives glimpse at Apple's future auto competition

Tesla on Thursday night unveiled the long-awaited Model 3, its first electric car to be priced for the general public instead of rich sports and luxury car buyers.

Roger Fingas 10 years ago 114

FBI issues safety warning to auto makers on vehicle software security

The FBI this week sent out a warning to car makers and owners, alerting them to potential security holes in automotive software, all while still pushing Apple to create a method to break into securely encrypted iPhones.

Neil Hughes 10 years ago 42

BMW plans self-driving software overhaul to fend off the likes of Apple, Google

German automaker BMW is planning a major corporate changes going forward, in an effort to build "the most intelligent car" it can, sensing impending competition from Apple, Google and others in Silicon Valley.

Neil Hughes 10 years ago 43

Apple should work with carmakers instead of building vehicle on its own, Fiat Chrysler CEO says

Apple should collaborate with existing carmakers, tapping their experience, instead of trying to build its own car single-handedly, the CEO of Fiat Chrysler said at this week's Geneva International Motor Show.

Roger Fingas 10 years ago 59

Apple's lease of old Sunnyvale Pepsi bottling plant hints at Project Titan expansion

Apple recently leased a 96,000-square-foot warehouse in Sunnyvale, Calif., last used by Pepsi as a bottling plant in a move that grows the company's presence in an area previously tied to work on Project Titan, colloquially known as the "Apple Car."

Mikey Campbell 10 years ago 4

Google self-driving car bears 'some responsibility' in accident for first time ever

Though Google's automated vehicles have been involved in a handful of minor accidents on the road, those were all caused entirely by other, human drivers. But that changed with an accident in California earlier this month.

Neil Hughes 10 years ago 38

Even if Apple is working on a car, Tim Cook says hiring doesn't reflect commitment

Apple Chief Executive Tim Cook was expectedly noncommittal when asked about the prospect of an Apple-built car in a new interview, but he did indicate that hiring efforts are not necessarily evidence that a project is a sure thing.

Roger Fingas 10 years ago 24

Apple working on systems for 'high-end cars' at California 'auto testing center'

A year and a half ago, Apple received approval to build an "auto testing center" in the town of Sunnyvale, Calif., and the city manager's office even highlighted the project in a biweekly blog, though no one seemed to notice at the time [updated].

Neil Hughes 10 years ago 19

Late-night 'motor noises' emanate from Apple's mysterious car testing center

Apple's top-secret Sunnyvale, Calif., automotive testing facility has been the source of loud "motor noises" late at night that irked at least one nearby neighbor, AppleInsider has discovered.

Neil Hughes 10 years ago 45

AI 'drivers' will gain same legal status as human drivers in autonomous vehicles, NHTSA rules

The artificial intelligence in a self-driving vehicle can be treated as the "driver" from a legal standpoint, the U.S. National Highway Traffic Safety Administration said in a decision that could set an important precedent for Apple's own self-driving car.

Roger Fingas 10 years ago 74

Apple's 'Project Titan' at crossroads, team in hiring freeze, source says

Apple has placed a hiring freeze on the team responsible for the company's nascent automotive ambitions after executives became unhappy with the project's direction and progress, AppleInsider has learned.

Sam Oliver 10 years ago 91
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