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Project Titan

Latest News

Daimler CEO says Apple, other Silicon Valley firms 'can do more' than anticipated in cars

Silicon Valley tech companies are doing better than anticipated in the automotive realm, said Daimler CEO Dieter Zetsche after he and other company executives concluded talks with dozens of firms in the region.

Roger Fingas 10 years ago 11

Apple's 'Project Titan' chief to reportedly leave company, car team under pressure

Apple veteran Steve Zadesky, thought to be heading up the company's "Project Titan" automotive initiative, has informed colleagues that he plans to leave the company, according to a report published Friday.

Mikey Campbell 10 years ago 103

Apple to reportedly open R&D center in backyard of BlackBerry's auto division

A report on Wednesday claims Apple recently leased office space in Kanata, a suburb of Ottawa, Canada that BlackBerry's QNX Software Systems arm calls home, suggesting the iPhone maker might be looking to develop automotive software in the region.

AppleInsider Staff 10 years ago 13
iPhone 17e iPhone 17 M5 Macbook Air Mac Studio MacBook Air Deals MacBook Pro Best VPN for Mac AirPods iPad Mac mini

US transport regulators may waive some safety rules to spur self-driving cars

The U.S. Transportation Department may waive some safety rules to make it easier for automakers to test self-driving vehicles, Transportation Secretary Anthony Foxx announced at a Thursday event in Detroit.

Roger Fingas 10 years ago 25

Obama administration planning to speed up development of self-driving cars

The White House will reportedly announce efforts to speed up the development of self-driving cars on Thursday, something that may be of extreme interest to Apple as it readies its own such vehicle.

Roger Fingas 10 years ago 31

Apple's electric car project an 'open secret,' says Elon Musk

In an interview on Monday, Tesla founder Elon Musk said it is obvious that Apple is working on an electric car to rival products from established automakers, though he doesn't foresee a Cupertino-designed vehicle threating growing Tesla sales.

Mikey Campbell 10 years ago 52

Automakers better positioned to build self-driving cars than Silicon Valley, study claims

The existing giants of the auto industry are better equipped to produce self-driving cars, at least when considerng the amount of patents they control, a study said on Tuesday.

Roger Fingas 10 years ago 32

GM sides with Lyft in ridesharing war with $500M investment, self-driving car partnership

Stalwart American automaker General Motors on Monday announced an expansive tie-up with ridesharing service Lyft that includes a $500 million cash infusion and technical support for mobile connectivity and autonomous vehicle technology.

AppleInsider Staff 10 years ago 9

Tesla ramps up hiring in face of automotive threats from Apple, others

Tesla Motors is reportedly planning to hire another 4,500 workers in California alone in the next four years, in the face of impending competition from companies like Apple and Google — particularly in the realm of self-driving cars.

Roger Fingas 10 years ago 26

Google to reportedly partner with Ford on self-driving vehicle project

Google will soon be one step closer to bringing its autonomous car technology to the consumer market, as a report on Monday claims the company is teaming up with Ford on a project that could lead to automated ride sharing services.

AppleInsider Staff 10 years ago 26

Proposed California rules would require self-driving Apple car to have human backup during testing

Draft rules proposed by the California Department of Motor Vehicles would mandate that all self-driving vehicles — including Apple's — have a human driver at the helm at all times, among other stipulations.

Roger Fingas 10 years ago 29

Google to spin off self driving cars as separate Alphabet business - report

As the race to bring self driving cars to market heats up, Google apparently plans to spin off its own initiative as a separate company under the Alphabet banner next year, according to a new report.

AppleInsider Staff 10 years ago 21

This week on AppleInsider: Apple TV & 4K iMac reviews, iPhone 7 plans, Apple Car hires & more

AppleInsider this week took a crack at reviewing not one but two major new Apple products, while the rumor cycle again turned to the long-term with possible details of iOS and iPhone upgrades, the Apple Car, and live content plans.

Roger Fingas 10 years ago 2

Rumor claims new electric car maker Faraday Future is front for Apple

A mysterious electric car maker called Faraday Future — backed by large resources — could be a front for Apple, a report speculated on Friday.

Roger Fingas 10 years ago 144

Apple hire suggests work on advanced EV software, 'digital license plate'

Adding fuel to the Apple Car rumor bonfire, Apple this summer hired an automotive engineer with vast experience in the electric vehicle industry, and who most recently worked at a company called Reviver, self-proclaimed creators of the world's first "digital license plate."

Mikey Campbell 10 years ago 10

Steve Jobs considered an 'Apple Car' in 2008, iPod creator remembers

The idea of a so-called 'Apple Car' has been gestating within the company for some time, as former iPod chief and Nest CEO Tony Fadell revealed that Steve Jobs toyed with the idea back in 2008.

Neil Hughes 10 years ago 46

Apple hires away Nvidia's director of deep learning software, suggests work on autonomous vehicle

Rumors of an autonomous Apple car were rekindled on Friday after a report revealed the company recently hired Jonathan Cohen, now former director of Nvidia's CUDA Libraries and Software Solutions machine learning program.

Mikey Campbell 10 years ago 75

Electric motorcycle startup shutters after losing top talent to Apple

Apple's anticipated automotive project has led the company to recruit talent from competing companies both big and small. But its wooing of top-level engineers from a San Francisco-based electric vehicle startup is said to have been so significant, it caused that company to close its doors earlier this year.

Neil Hughes 10 years ago 58
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