A consumer research report claims that users of video services like Netflix are more likely to recommend it to others because of the user interface and overall ease of content discovery, more than what programming is available.
Apple has worked to make user privacy and data security primary features it promotes in its products and platforms. So why is the company porting its new TV App to smart TVs and streaming devices from Samsung, Amazon, LG, Roku and others that are notorious for spying on users and collecting data about their viewing behaviors? Here's a look.
Apple has to push its Apple TV+ service onto platforms outside of its ecosystem in order to gain a large-enough audience to be worthwhile, comments by Roku CEO Anthony Wood suggests, with the decision to offer an app for smart TVs and rival streaming platforms a way for Apple to work around the Apple TV set-top box's small market share.
Apple is opening its new Apple TV experience to new audiences by expanding the device range it will be available on, with a selection of smart TVs and set-top boxes from third-party device producers set to offer the new version of the app in the coming months.
With the news that Apple's AirPlay 2 is coming to several major TV brands, some people have begun pressuring more companies to support the technology, or for those that are onboard to update older sets.
Roku on Monday announced a new lineup of video streaming devices and software, led the by Streaming Stick+, an upgraded version of its portable player with support for 4K resolution and high dynamic range (HDR).