Wesley Hilliard
During Apple's fourth quarter earnings call, CEO Tim Cook remarked that the iPhone 12 was doing well, and the company is "very optimistic" about the next few weeks.
Apple released the iPhone 12 and iPhone 12 Pro after its fiscal fourth quarter, so it could not benefit from the usual weeks of launch sales to buoy fourth quarter earnings. The remainder of the lineup will launch in November.
"The early product reviews have been tremendously positive and our customers have been similarly excited to get their hands on this next era of devices. We're very optimistic about what the next few weeks we'll bring," Cook said.
This aligns with supply chain analyst Ming-Chi Kuo, who reported that the iPhone 12 pre-orders outpaced the iPhone 11. Analysts expect the holiday quarter will see blockbuster numbers for the iPhone 12 lineup.
CFO Luca Maestri commented more on the iPhone 12 launch, noting that customer demand grew double digits through mid-September, and the active device install base has reached an all-time high. The all-time high applies to total users and in each major product category. Overall, iPhone demand was "above expectations" despite the lasting effects of COVID.
The iPhone 12 mini and iPhone 12 Pro Max will be available for pre-order on Nov. 6 and ship on Nov. 13. This will likely create another strong cycle of demand leading into 2021.
Malcolm Owen
Marko Zivkovic
Christine McKee
3 Comments
I’m getting a pro Max, upgrading from a XS Max. Definitely looking forward to it.
I’m absolutely delighted with the 12 pro. And the Apple Watch 6 still has me wearing a perma-smile.
I’m not getting the iPad Air (yet) but it looks like a real winner! Apple has it going on right now!!
I’ve got an Xs that still works wonderfully, so I can’t justify spending $800 to get a 12 (even with a trade-in,) but the 12 & 12 pro seem like very strong phones; I haven’t really seen any negative reviews on them. The biggest obstacle for Apple is convincing people like me who are happy with their current device that it’s worth spending the money to upgrade.