• News
    • Mac
      Mac MacBook Neo New MacBook Pro MacBook Air Mac Studio Mac mini iMac Mac Pro Pro Display XDR Apple Studio Display macOS
      Shop
      MacBook Pro Deals MacBook Air Deals Mac mini Deals Mac Studio Deals iMac Deals Best VPN for Mac Apple Student Discount Mac Price Guides Monitor Price Guides
      More
      Mac Reviews Mac Tips Mac Apps & Accessories Mac Comparisons Mac Videos Mac Forums
    • iPad
      iPad iPad Air iPad Pro iPad mini Apple Pencil iPadOS
      Shop
      iPad Deals iPad Price Guides Apple Student Discount
      More
      iPad Reviews iPad Tips iPad Apps & Accessories iPad Comparisons iPad Videos iPad Forums
    • iPhone
      iPhone iPhone Air iPhone 17 iPhone 16 iPhone 15 iPhone 14 iPhone SE iOS
      Shop
      iPhone Deals iPhone Price Guides Best VPN for iPhone iPhone Trade in Deals
      More
      iPhone Reviews iPhone Tips Best Of iPhone iPhone Versus iPhone Videos iPhone Forums
    • Watch
      Apple Watch Apple Watch Series 11 Apple Watch Series 10 Apple Watch Series 9 Apple Watch Ultra 3 Apple Watch Ultra 2 Apple Watch SE watchOS
      Shop
      Apple Watch Deals Apple Watch Series 11 Price Guide Apple Watch Ultra 3 Price Guide Apple Watch SE 3 Price Guide Apple Watch Series 10 Price Guide Apple Watch Ultra 2 Price Guide All Apple Watch Price Guides
      More
      Apple Watch Reviews Apple Watch Tips Apple Watch Apps & Accessories Apple Watch Comparisons Apple Watch Forums Apple Watch Videos
    • AirPods
      AirPods AirPods Pro AirPods Max Beats
      Shop
      AirPod Deals AirPods Price Guides Beats Headphones Price Guide Beats Earbuds Price Guide
      More
      AirPods Tips AirPods Reviews AirPods Comparisons AirPods Videos
    • TV & Home
      Apple TV 4K HomePod HomePod mini HomeKit Apple TV+ tvOS
      Shop
      Apple TV Deals HomePod Deals All TV & Home Price Guides Apple TV 4K Price Guide HomePod Price Guide
      More
      HomePod Tips HomePod Reviews HomePod Comparisons HomePod Videos Apple TV Tips Apple TV Reviews Apple TV Comparisons Apple TV Videos
    • Price Guides
      Apple Prices MacBook, iMac & Mac mini Prices iPad Prices Apple Watch Prices
      iPhone Prices Apple Accessories Prices AirPods & Beats Prices
      iPad & iPhone Trade-In Values
    • More
      Vision Pro Videos Podcasts Apple A-Z Forums RSS
      Contact Us Advertise Push Notifications Merch
      Privacy Policy Terms of Use Ethics Policy

      Follow us on Social Media

    • AAPL: 291.58 (1.03)

      Copyright © 2026 Quiller Media, Inc. All rights reserved.

  • AAPL: 291.58 (1.03)

Morgan Stanley

Latest News

App Store revenue still stable, with Chinese gaming revenue remaining a highlight

The App Store is continuing to be a stable source of Services revenue for Apple, Morgan Stanley analysts claim, with revenue from the digital storefront up 15 percent year-on-year on the back of Chinese gaming revenue, but entertainment-related apps are apparently worth monitoring for a potential downturn.

Malcolm Owen 7 years ago 3

Apple will return to $1 trillion valuation with video & services bundle, says Morgan Stanley

Morgan Stanley's Katy Huberty suspects that a comprehensive media bundle including Apple's video offering and a rumored News subscription service will continue to drive Services forward, and return the company to a $1 trillion valuation.

Malcolm Owen 7 years ago 5

What to expect from Apple's holiday quarter results on Tuesday

Anxiety is mounting over Apple's December-quarter financial results, which will be officially revealed on Tuesday following a $5 billion-plus revenue downgrade to $84 billion earlier this month. Here's what some analysts are predicting.

Roger Fingas 7 years ago 25
iPhone 17e iPhone 17 M5 Macbook Air Mac Studio MacBook Air Deals MacBook Pro Best VPN for Mac AirPods iPad Mac mini

Analysts pile on Apple following revenue guidance miss

Since Apple revised its revenue guidance on Wednesday, analysts have been quick to jump on the news with their opinions on the lower-than-expected iPhone sales and reduced revenues primarily from the Chinese market. AppleInsider rounds up a number of the statements made by the commentators.

Malcolm Owen 7 years ago 27

Morgan Stanley cuts Apple stock price target over weak Chinese iPhone demand

Analysts from Morgan Stanley are the latest to cut their price target for Apple stock, with longer smartphone replacement cycles in China apparently to blame.

Malcolm Owen 7 years ago 44

iPhone unit sales concern overblown, doesn't cover Apple's business as a whole says Morgan Stanley

Investors are overreacting to changes in the iPhone supply chain and manufacturing reports, Morgan Stanley suggests, with the company's continued Services growth highlighted as the better avenue for revenue increases than its hardware sales.

Malcolm Owen 7 years ago 16

Morgan Stanley sees Apple's video business rivaling Netflix by 2025, ups target to $245

Apple is augmenting its booming services business with its fledgling content plans — and Katy Huberty from Morgan Stanley thinks that the efforts will pay off in a big way.

Stephen Silver 7 years ago 7

Another blockbuster quarter earnings report ahead for Apple, analyst claims

Katy Huberty from Morgan Stanley has raised her iPhone sales and revenue forecast for the current quarter, while also predicting strong services growth for the foreseeable future — and has dramatically increased AAPL's price target as a result.

Stephen Silver 7 years ago 15

Morgan Stanley bullish on Apple services, ups AAPL price target to $214

Apple's Services business is vastly undervalued by the market, and not considered part of the larger whole by investors according to investment bank Morgan Stanley.

Malcolm Owen 8 years ago 8

Apple's iPhone scores 92% loyalty rate ahead of 'iPhone 8' launch, study finds

A new study published by investment bank Morgan Stanley shows 92 percent of iPhone users who are "somewhat or extremely likely" to upgrade within 12 months intend to buy Apple, a good indicator that this year's iPhone revamp has the makings of a so-called "super cycle."

Mikey Campbell 9 years ago 23

Morgan Stanley lowers 2017 iPhone 7 sales estimates ahead of next-gen 'supercycle'

Investment bank Morgan Stanley expects Apple to see decreased iPhone 7 demand in the coming months as buyers anticipate this year's "iPhone 8" revamp, one model of which is expected to feature a drastic redesign and exotic technologies like an OLED display.

Mikey Campbell 9 years ago 32

Apple's $26.5B in purchase commitments hint at huge 'iPhone 6s' launch

Apple had $26.5 billion in off-balance sheet commitments at the end of the June quarter — a massive year-over-year increase that suggests the company is planning for a record breaking launch of its next-generation "iPhone 6s."

Neil Hughes 10 years ago 15

Market watchers see buying opportunity as Apple shares slide after June quarter miss

Lofty expectations were beyond the reach of Apple last quarter, sending shares tumbling more than 7 percent. But a number of bullish analysts see the stock pullback as a buying opportunity for investors, who can get in at a cheaper price before the launch of new iPhones.

Neil Hughes 10 years ago 61

Apple on pace to sell 53M iPhones in June quarter, Apple Watch demand sustaining 'healthy' levels

Demand for Apple's flagship iPhone 6 and iPhone 6 Plus remains extremely strong, even as the product cycle begins to wind down, while consumer interest in the Apple Watch is outperforming the first iPhone, new data reveals.

Neil Hughes 10 years ago 61

Estimates raised on Wall Street as Apple impresses investors again with another record quarter

The iPhone continues to drive growth at Apple, once again propelling the company to a record quarter that has left analysts on Wall Street confident the company's stock will continue to go higher.

Neil Hughes 11 years ago 50

Apple subscription TV plan could help push services to 20% of company's earnings, Morgan Stanley says

Apple's growing services business, including the App Store and Apple Pay, could account for 20 percent of its earnings in the next two years, or perhaps even sooner if the company launches its rumored subscription TV service this fall, one analyst believes.

Neil Hughes 11 years ago 39

Apple on track to sell record 54M iPhones in March quarter, Morgan Stanley says

The latest data from Morgan Stanley suggests Apple is on target to set a new record and sell at least 54 million iPhones in the current quarter, which concludes later this month.

Neil Hughes 11 years ago 35

Wall Street expects high margins, respectable sales for launch of well-designed Apple Watch

Analysts on Wall Street came away generally pleased with this week's announcement of Apple Watch launch details, viewing the new platform as a way to extend the company's valuable ecosystem and generate more revenue from high-margin products.

Neil Hughes 11 years ago 53
Load More
AppleInsider Wordmark

Reviews · Comparisons · How-tos · Deals · Apple A-Z · Videos · Jobs · Privacy Policy

Get our Mobile App

© 1997 - 2025 Quiller Media, Inc. All Rights Reserved Designed by Crafted