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Apple's paid subscriptions hits 660 million in Q2 2021

Apple services now have 660 million paid subscriptions

Last updated

Following the release of Apple's record second quarter numbers, the company revealed its services segment has grown to 660 million paid subscriptions.

Apple added 40 million paid subscriptions in the recent quarter, bringing the company's total to 660 million subscriptions from its paid services. That's up 28% from the same quarter last year.

In recent years, the iPhone maker has retooled its financial strategy to include its Services sector as a core revenue source.

Apple now offers its various paid services in Apple One bundles, which launched in October 2020.

Apple One services includeApple Music, Apple TV+, Apple Arcade, Apple News, Apple Fitness and iCloud storage. Other services include AppleCare warranties, the Apple Pay payment system, and the Apple Card credit card.

Apple posted $89.6 billion in revenue in its Q2 2021 financial quarter.

"This quarter reflects both the enduring ways our products have helped our users meet this moment in their own lives," said Apple CEO Tim Cook, "as well as the optimism consumers seem to feel about better days ahead for all of us."