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Topic: iAd

Apple planning locally targeted ads for iTunes Radio, iAd promotion of iTunes - report

05/30/2014, 01:05 pm

Apple's mobile advertising efforts are expected to increase this year, when the company is reportedly planning to have locally targeted ads air on iTunes Radio, and will also begin promoting iTunes content through its own iAd network.

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Apple rolls out iAd Producer 4.2 with full-screen iPhone banner ads, bug fixes

05/23/2014, 12:05 am

Apple on Thursday issued an update to its iAd Producer tool, bringing support for the creation of full-screen banner ads for iPhone and the ability to upload Producer projects to iAd workbench, among other minor improvements.

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Apple blocks rival streaming services from iAd, expands its own digital ad team

04/11/2014, 02:04 pm

Apple has reportedly banned British iTunes Radio competitor Bloom.fm from advertising on iAd, even as Apple looks set to expand its own digital reach by adding four new creative agencies to its outside advertising team.

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Apple's iAd creation tools expanded to non-developers, now support videos

04/01/2014, 02:04 pm

Apple is working to expand its iAd mobile advertising platform, making the "Workbench" tool for ad creation available to anyone with an Apple ID, and also enabling the ability to run short videos within ads.

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Apple to expand iAd options with full-screen video ads this year - report

03/05/2014, 03:03 pm

Advertisers may soon gain a new way to reach users with Apple's iAd service, as the iPhone maker is reportedly poised to make a new full-screen "interstitial" advertising option available later this year.

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Advertisers criticize Apple for holding back customer targeting data in iAd campaigns

02/18/2014, 01:02 pm

Apple's refusal to open its vast trove of purchase data and demographic information to advertisers is said to be the principal factor inhibiting the growth of the company's nascent iAd platform.

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Apple redirects iAd sales team to iTunes Radio, eyes self-serve for in-app ads

12/16/2013, 05:12 pm

Apple has reportedly shifted its iAd sales team's focus toward bringing in advertisers for the nascent iTunes Radio service, with plans to move the company's advertising business to a new real-time bidding system.

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LG's Smart TV watches you: spyware ads report your behavior in creepy detail

11/20/2013, 10:11 am

"Smart TVs" are bringing PC-style spyware and banner ads to the living room, collecting detailed logs of data that include every time the channel is changed and the names of every media file watched. In the case of sets from LG, data is being sent to the factory unencrypted, even after users attempt to turn the data collection off.

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Google Web Designer chases market established by Apple's iAd Producer

09/30/2013, 04:09 pm

Three years after Apple launched iAd Producer as a way to build interactive ads and other content using HTML5, JavaScript and CSS web standards, Google has launched a beta development tool of its own, which it calls Web Designer.

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Nissan nabs exclusive automotive iAd rights for iTunes Radio rollout

09/23/2013, 06:09 pm

Nissan on Monday announced that it will be the exclusive automotive launch partner for Apple's iTunes Radio through 2013, giving the car maker a few month's worth of uncontested ad content for the streaming music service.

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Apple said to double advertising and marketing team

09/09/2013, 12:09 pm

A new report paints Apple as preparing to double the size of its advertising and marketing team as the Cupertino giant continues to move more of its marketing work in-house.

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Apple's iAd attracts brands paying up to $10M to join iTunes Radio launch

09/04/2013, 02:09 pm

Apple's iAd advertising network, originally designed to monetize third party apps, is growing to take on a new role in supporting iTunes Radio with new audio and video spots, and top advertisers are eager to participate.

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Apple's iTunes Radio attracts ads from major brands like McDonald's, Nissan & Pepsi

08/20/2013, 02:08 pm

Apple's forthcoming iTunes Radio service, set to debut with the launch of iOS 7, has already attracted some premium brands for advertisers, including Proctor & Gamble, Pepsi, Nissan and McDonald's, according to a new report.

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Editorial: Why iOS in the Car is a very big deal for Apple

07/27/2013, 12:07 pm

Apple's new automotive initiative with iOS in the Car a prime focus for the company. Here's a look at the strategy behind it, and the company's options for bringing the new feature to market next year.

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Opera says iPad takes 91% of tablet ads, iPhone ad share leads all Android phones

07/23/2013, 03:07 pm

Opera Mediaworks has released its latest "State of the Mobile Web" report, noting that Apple's iOS platform continues to generate the most revenue, with iPhone maintaining a slight lead over all Android phones combined and the iPad capturing over 92 percent of tablet ad revenue.

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Editorial: Apple, Google and the failure of Android's open

07/06/2013, 05:07 pm

Open Source enthusiasts love to tell you Android is winning, and that it is winning because it is open. But they're wrong on both counts. The history of computing makes that abundantly clear, as do the current leaders in profitability.

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Apple looks to bring developers into the iAd fold with Workbench

06/12/2013, 01:06 pm

New APIs and user-facing features aren't the only things Apple pushed out to developers at this week's Worldwide Developers Conference, as the iPhone maker has also expanded its iAd platform in an effort to make it more appealing to app publishers.

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Audio iAds will be sold for Apple's 'iRadio' - report

06/05/2013, 02:06 pm

Apple's iAd network will serve both visual and audio advertisements as part of the company's forthcoming "iRadio" initiative, according to a new report.

24 comments

Apple reportedly shifting iAd focus away from apps to rumored 'iRadio'

06/03/2013, 06:06 pm

Ahead of a possible "iRadio" debut at WWDC, Apple is now reported to be shifting its advertising strategy to take advantage of businesses looking to reach consumers through the company's Internet radio service.

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Apple's iAd first major mobile ad-network to get Media Ratings Council accreditation

05/23/2013, 03:05 pm

Apple's iAd for iPhone and iPad gained a bit more legitimacy this month as it received accreditation from a major advertising body, making it the first mobile platform to achieve the distinction.

4 comments