The 2021 Black Friday sales event is here and AppleInsider has gathered all of the best deals on Apple gear and accessories — find discounted iPhones, iPads, Macs, Apple Watches, AirPods, and more!
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This article is part of our Black Friday Deals coverage. Find the steepest discounts throughout the Thanksgiving weekend.
AirPods 3
Apple's third-generation AirPods may be new to the market, but retailers already have them discounted for Black Friday. This model lands between the older second-generation AirPods and AirPods Pro in price and feature set.
AirPods 3 discounts
AirPods Pro
AirPods Pro have changable ear tips, Active Noise Cancelling and Transparency Modes, and Spatial Audio with head tracking. These are the premium version of Apple's earbuds and can be found disocunted all the way to third-generation AirPods pricing.
Record low price on 2021 AirPods Pro
AirPods Max
AirPods Max are Apple's high-end over-the-ear headphones. These headphones take all of the features of AirPods Pro and amplify them thanks to the bigger speakers and improved sound isolation. Also, Apple introduced Adaptive EQ to ensure the audio being played was always tuned for the headphone's fit.
Featured AirPods Max deals
- AirPods Max: $429 ($120 off)
- Apple Lightning to 3.5mm Audio Cable: $29.95 on Amazon ($5 off)
AirPods 2
Apple kept the second-generation AirPods around after the new model was released to maintain a low price point. These ultra-popular earbuds are being sold for $129 new at Apple, and are being further discounted by other retailers.
AirPods 2 $99
- AirPods (2nd Gen): $99 ($30 off)
Beats
Amazon is also discounting Beats earphones and over-ear headphones on Black Friday only, delivering prices as low as $99.95. Get a free $10 gift card with Beats Studio Buds when promo code BYZPPJADUODB is applied.
Beats sale
- Beats Studio Buds: $99.95 ($50 off + free $10 gift card)
- Powerbeats Pro Wireless Earbuds: $149.95 ($100 off)
- Powerbeats High-Performance Wireless Earbuds: $79.97 ($70 off)
- Beats Studio3 Wireless Noise Cancelling Over-Ear Headphones: $169.99 ($180 off)
- Beats Solo3 Wireless On-Ear Headphones: $99.99 ($100 off)
MacBook Pro
The MacBook Pro lineup is more variable than ever with three distinct product choices all using powerful M-series processors. Customers can choose between the M1, M1 Pro, and M1 Max based on their individual needs and price range.
13-inch MacBook Pro
The 13-inch MacBook Pro has an M1 processor and active cooling making it able to perform better than the MacBook Air. Apple may have released new MacBooks recently, this 2020 model is still a powerful machine capable of performing most users' needs.
Apple Authorized Reseller Adorama is slashing up to $200 off the M1 13-inch MacBook Pro line with this cost-saving activation link and promo code APINSIDER. Need help? Step-by-step activation instructions can be found here.
Featured 13-inch MacBook Pro deals
- 13" MacBook Pro (M1, 16GB, 256GB) Silver: $1,349* ($150 off)
- 13" MacBook Pro (M1, 16GB, 512GB) Space Gray: $1,499* ($200 off)
- 13" MacBook Pro (M1, 16GB, 512GB) Silver: $1,499* ($200 off) *Price with promo code APINSIDER using this activation link at Adorama. Code also knocks off $50 off AppleCare.
Closeout special
- 13" Intel MacBook Pro (1.4GHz Core i5, 8GB, 256GB) Space Gray: $999 ($300 off)
Compare 13" MacBook Pro prices
14-inch MacBook Pro
The 14-inch MacBook Pro is one of two new MacBook Pros introduced in 2021. It runs the M1 Pro or M1 Max processor based on the configuration at checkout, and its only difference from the 16-inch model is its size and thermal capacity.
Black Friday specials are driving prices down to as low as $1,799, the cheapest we've seen since the notebooks were unveiled in October.
Featured 14-inch MacBook Pro discounts
- 14" MacBook Pro M1 Pro (8-core CPU, 14-core GPU), 16GB, 512GB, Space Gray: $1,799* ($200 off)
- 14" MacBook Pro M1 Pro (10-core CPU, 16-core GPU), 16GB, 1TB: $2,349* ($150 off)
- 14" MacBook Pro M1 Pro (8-core CPU, 14-core GPU), 16GB, 1TB: $2,099* ($100 off)
- 14" MacBook Pro M1 Pro (10-core CPU, 14-core GPU), 16GB, 1TB: $2,299* ($100 off)
- 14" MacBook Pro M1 Pro (8-core CPU, 14-core GPU), 32GB, 1TB: $2,449* ($150 off)
- 14" MacBook Pro M1 Pro (10-core CPU, 14-core GPU), 32GB, 1TB: $2,649* ($150 off)
- 14" MacBook Pro M1 Pro (10-core CPU, 16-core GPU), 32GB, 1TB: $2,749* ($150 off)
- 14" MacBook Pro M1 Max (10-core CPU, 24-core GPU), 32GB, 1TB: $2,949* ($150 off)
- 14" MacBook Pro M1 Max (10-core CPU, 24-core GPU), 64GB, 1TB: $3,299* ($200 off)
- 14" MacBook Pro M1 Max (10-core CPU, 32-core GPU), 32GB, 1TB: $3,149* ($150 off)
- 14" MacBook Pro M1 Max (10-core CPU, 32-core GPU), 32GB, 1TB: $3,499* ($200 off) *Price with promo code APINSIDER and this activation link at Adorama. Code also knocks $60 off AppleCare.
Compare 14" MacBook Pro prices
16-inch MacBook Pro
The 16-inch MacBook Pro has the same M1 Pro or M1 Max processors as the 14-inch model. The larger display and bigger overall footprint make this a less portable, but capable work machine. Using exclusive promo code APINSIDER, bargain hunters can save up to $300 on the latest models in addition to $80 off AppleCare.
Featured 16-inch MacBook Pro deals
- 16" MacBook Pro M1 Pro (16-core GPU), 16GB, 512GB Space Gray: $2,199* ($300 off)
- 16" MacBook Pro M1 Pro (16-core GPU, 16GB, 1TB SSD) Space Gray: $2,549* ($150 off)
- 16" MacBook Pro M1 Pro (16-core GPU, 16GB, 1TB SSD) Silver: $2,549* ($150 off)
- 16" MacBook Pro M1 Max (32-core GPU, 32GB, 1TB SSD) Space Gray: $3,299* ($200 off)
- 16" MacBook Pro M1 Max (32-core GPU, 32GB, 1TB SSD) Silver: $3,299* ($200 off) *Price with promo code APINSIDER and this activation link at Adorama. Code also knocks $80 off AppleCare.
Compare 16" MacBook Pro prices
MacBook Air
The M1 MacBook Air debuted in 2020 alongside the M1 processor. The processing capabilities of Apple's custom silicon shine through this fanless laptop, which is capable of outperforming all but the most expensive netbooks.
Every configuration is on sale in our M1 MacBook Air Price Guide.
Featured MacBook Air sales
- MacBook Air (M1 with 8-core CPU, 7-core GPU, 16GB, 256GB) Space Gray: $1,069 ($130 off)
- MacBook Air (M1, 8-core CPU, 7-core GPU, 16GB, 512GB) Space Gray: $1,249* ($150 off) *Price with promo code APINSIDER using this activation link. Coupon also knocks $40 off AppleCare.
24-inch iMac
The 24-inch iMac comes in a variety of colors with color-matched accessories. The M1 processor enabled Apple to redesign its iMac with a thin and light chassis focused on aesthetics and consumer-based application. Black Friday deals include discounts of up to $130 off the vibrant models.
Featured 24-inch iMac deals
- 24" iMac (M1 with 8-core CPU, 8-core GPU, 16GB, 1TB) Yellow: $1,999 ($100 off)
- 24" iMac (M1 with 8-core CPU, 7-core GPU, 8GB, 256GB) Blue: $1,199* ($100 off) *Price with promo code APINSIDER using this activation link. Coupon also knocks $30 off AppleCare.
Mac mini
The Mac mini remains one of the more popular desktop solutions thanks to its low entry price and small footprint. Customers who need a minimalized desktop setup or closet server can look to the Mac mini with M1 processor to accomplish most tasks.
Featured Mac mini deals
- Mac mini (M1, 8GB, 512GB): $749.99 ($150 off)
- Mac mini (M1, 16GB, 256GB): $789* ($120 off)
- Mac mini (M1, 16GB, 512GB): $949* ($150 off) [Also $949 at B&H] *Price with promo code APINSIDER using this activation link. Coupon also knocks $20 off AppleCare.
Blowout special
- Intel Mac mini (3.6GHz Quad-core Core i3, 8GB, 256GB): $429 ($370 off)
10.2-inch iPad
The 10.2-inch iPad is the last iPad being sold with Touch ID in a Home Button and an aging design. This device is made to be budget-first, with a Lightning port and unchanging chassis that maximizes compatibility across each generation.
Featured iPad 9th Generation deal
- 10.2" iPad (64GB, Wi-Fi): $312.55 ($16 off)
iPad Air
Apple's iPad Air 4 falls in the middle of the iPad lineup with a 10.9-inch edge-to-edge display, Touch ID in the Top Button, and Apple Pencil 2 support. While it doesn't offer all the features of the more expensive iPad Pro, it compromises with an approachable price point and several color options.
Featured iPad Air 4 deals
- 10.9-inch iPad Air 4 (64GB, Wi-Fi) Rose Gold: $559 ($40 off)
- 10.9-inch iPad Air 4 (64GB, Wi-Fi + Cellular) Silver: $685* ($44 off) *Price with promo code APINSIDER using this activation link.
iPad mini
The iPad mini packs all of the features of the iPad Air in a smaller package. In this case, the smallness is the primary feature and the cause of its more-premium price point.
Featured iPad mini deals
- iPad mini 6 (64GB, Wi-Fi): $474* ($25 off)
- iPad mini 6 (256GB, Wi-Fi): $616* ($33 off) *Price with promo code APINSIDER using this activation link.
iPad Pro
The iPad Pro is positioned as the future of computing and can act as a laptop replacement for some. Pair the iPad Pro with a Magic Keyboard and Apple Pencil for a modular laptop running the M1 processor and all of the latest iPad apps.
11-inch iPad Pro deals
Featured 11-inch iPad Pro sales
- 11" iPad Pro (M1, 1TB, Wi-Fi) Space Gray: $1,399.99 ($100 off)
- 11" iPad Pro (M1, 2TB, Wi-Fi) Space Gray: $1,648.99 ($250 off)
12.9-inch iPad Pro deals
- 12.9" iPad Pro (M1, 128GB, Wi-Fi): $1,089 ($10 off)
- 12.9" iPad Pro (M1, 512GB, Wi-Fi) Space Gray: $1,249 ($150 off)
Blowout special
- 2020 iPad Pro 12.9" (256GB, Wi-Fi Only): $949 ($150 off)
Compare M1 12.9" iPad Pro prices
Apple Watch Series 7
The Apple Watch Series 7 is an iterative but desirable release with a larger, tougher display. Customers who upgrade every other year or longer won't be disappointed with the latest features found in this model, though it may be a tougher decision for anyone coming from the Apple Watch Series 6.
Featured Apple Watch Series 7 markdowns
- 41mm S7 (Green Aluminum Case, Clover Sport Band) GPS: $379.99 ($20 off)
- 41mm S7 (Red Aluminum Case, Red Sport Band) GPS: $379.99 ($20 off)
- Get $330 in bill credits with the purchase of 2 Apple Watches at AT&T. Terms and conditions apply.
Apple Watch SE
The Apple Watch SE is positioned as the perfect Apple Watch for Family Setup. Get this model with cellular capabilities and your young child can make phone calls or send messages from their wrist without the need of an iPhone.
Featured Apple Watch SE bargain
- 40mm SE (Space Gray Aluminum Case, Midnight Sport Band) GPS: $239 ($40 off)
- 40mm SE (Silver Aluminum Case, Abyss Blue Sport Band) GPS: $219 ($60 off)
Apple Watch Series 6
The Apple Watch Series 6 can be found with modest discounts thanks to its year-ago release. It introduced the blood oxygen sensor which is useful for athletes and those interested in keeping track of their lung health.
Featured Apple Watch Series 6 deal
- 40mm S6 (Red Al, Red Sport Band) GPS: $349 ($50 off)
Apple Watch Series 5
The Apple Watch Series 5 can still be found at some retailers and is the first model that introduced an always-on display. Its processor and display size is comparable to what's being used in the more recent devices, and won't leave wanting despite being an older model.
Featured Apple Watch Series 5 sales
- 40mm S5 (Stainless Steel Case, Stainless Steel Milanese Loop) GPS + Cellular: $459 ($290 off)
- 44mm S5 (Gold Stainless, Stone Sport) GPS + Cellular: $459 ($290 off)
Apple Watch Series 3
The Apple Watch Series 3 is positioned by Apple as the cheapest way to get an Apple Watch. It has the older Apple Watch design with smaller display, less capable processor, and lesser battery life, but it still functions as a useful fitness tracker and notification device.
Verizon
Verizon is offering Black Friday incentives on all iPhone 13 models, with offers for new customers or existing ones with a phone to trade in.
Buy an Apple iPhone 13, iPhone 13 Pro or iPhone 13 Pro Max device and get up to $800 off another with a new line of service. Plus, get up to $800 when you switch to Verizon. Have a device to trade in? Get up to $1,000 off an iPhone with an eligible trade-in and new line of service.
Separately, Verizon is also offering a deal on the iPhone SE. When buying an eligible Unlimited data plan with a new line of service, the 64GB iPhone SE is free with bill credits.
As with all of the deals in this roundup, terms and conditions apply to each offer so check the particular retailer for specific details pertaining to the promotion.
AT&T
AT&T is offering both new and existing customers a Black Friday trade-in discount on the iPhone 13 Pro, and iPhone 13 Pro Max — with certain conditions. Users have to pay the full price upfront, plus a $30 activation fee, and then trade in their eligible smartphone within 30 days.
The phone being traded in must be in good, working condition. Then if the trade-in value is $290 or higher, AT& will give up to $1,000 in bill credits.
If the trade-in phone value is between $95 and $290, AT&T will give up to $800 in bill credits. And for a trade-in value of between $35 and $95, customers get up to $350 in bill credits.
There are plenty of additional incentives running for the holidays as well, such as 50% off an iPhone 12 mini, so head over to AT&T this holiday weekend to check out the offers and corresponding T&Cs.
T-Mobile
For Black Friday week, T-Mobile is offering a deal when an existing phone is traded in, and a Magenta MAX plan is bought. Under those conditions, an iPhone 13, iPhone 13 Pro, or iPhone 13 Pro Max can be had with up to $1,000 in bill credits.
The company is also offering a pair of AirPods for free via rebate. Users have to buy an iPhone 13 Pro and AirPods on a qualifying plan. Users also get a year's worth of Apple TV+.
T-Mobile is also offering the iPhone 12 for free, if accompanied with a trade-in older phone, and bought with a Magenta MAX plan.
Walmart
Total Wireless via Walmart is discounting the 64GB iPhone 12 mini to $299 (sold out), a discount of $300 off Apple's $599 retail price. The phone is locked to Total Wireless, but talk, data and text plans start at just $25 per month.
Software
Software deals are plentiful this Black Friday, with standalone apps, bundles and even services all up to 70%. Here are some of our top picks:
Software and service discounts
- Adobe Creative Cloud All Apps Plan: From $15.99 (Up to 70% off)
- 1-year Setapp Mac App Subscription: $41.40 with promo code BFSAVE40 (62% off)
- Lifetime Babbel Subscription: $179 ($320 off)
- Limited Edition Mac App Bundle: $18 with promo code MACBUNDLE40 (98% off)
Televisions
Prices on OLED and QLED TVs have been slashed in time for the holidays. Read more about Samsung's Black Friday TV sale and our experience with The Frame line.
Samsung Neo QLED 4K TVs
- 43-inch QN90A 4K: $1,199.99 ($300 off)
- 65-inch QN90A 4K: $1,699.99 ($900 off)
- 85-inch QN90A 4K was $4,999.99, $3,299.99 ($1,700 off)
Samsung The Frame
- 43-inch The Frame 4K: $799.99 ($200 off)
- 55-inch The Frame 4K: $999.99 ($500 off)
- 75-inch The Frame 4K: $2,199.99 ($800 off)
Samsung Neo QLED 8K TVs
- 65-inch QN900A Neo 8K: $3,299.99 ($1,700 off)
- 75-inch QN900A Neo 8K: $4,499.99 ($2,500 off)
- 85-inch QN900A Neo 8K: $5,499.99 ($3,500 off)
LG OLED TVs
Sony OLED TVs
- Sony 65-inch 4K OLED: $1,799.99 ($500 off)
- Sony 77-inch BRAVIA XR A80J Series OLED TV: $2,999.99 ($500 off)
HomeKit
Turn your home into an oasis with HomeKit-compatible gear that lets you control lighting, climate and even appliances with ease.
Thermostats
- ecobee Lite SmartThermostat, Black: $149 ($30 off)
- ecobee Lite SmartThermostat, Black: $199 ($50 off)
Smart Locks
- Level Bolt Smart Lock: $149 ($50 off)
Accessories
Dozens of accessories are on sale throughout the holiday weekend, from budget-friendly stocking stuffers to
Nomad
- Modern leather iPhone 13 Case with MagSafe: $41.95 (30% off)
- Modern leather 3rd Gen AirPods Case: $23.95 (30% off)
- Modern Leather Apple Watch Band: $48.95 (30% off)
Twelve South
Twelve South is offering discounts across many of its most popular products. Everything from the leather BookBook cases for iPhone to the HoverBar Duo stand for iPad has been placed on sale.
- BookBook vol. 2 for iPhone 13: $64.99 ($5 off)
- HoverBar Duo for iPad: $59.99 ($20 off)
- AirSnap Pro for AirPods Pro: $29.99 ($10 off)
Even more tech deals
AppleInsider and Apple Authorized Resellers are also running specials on Mac and iPad hardware that will not only deliver the lowest prices on many of the products but also throw in bonus savings on accessories, software and more. Here are just a few of the deals leading up to Black Friday: